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Jenny Craig is set to close after 40 years in the weight-loss business.
Jenny Craig’s weight-loss program featured meal plans devised by chefs and nutritionists and physical check-ins at brick-and-mortar stores. However, since it could not find a buyer, it now appears to be preparing to lay off all employees and close its doors.
Carey Lupoli, Certified Health and Nutrition Coach and Founder destructive nutritionsays centers like Jenny Craig “are not what women want anymore.”
“Women don’t have the time or the desire to go to a center and be weighed and show ‘success’ or ‘failure’ in front of other people,” Lupoli said. I’m sick of the scales. Control them.”
Lupoli explained that she wants women to be “free from constantly worrying about their weight” and not frustrated that their bodies are “at the center” of their lives. I’m here.
“Going to a center that screams ‘I need to lose weight’ every week really puts you in the center of the front line,” Lupoli adds.
But even apps and other online support programs can fall short, entrepreneurs say.
“Solutions like Noom came out to give people convenience, time and support, but I hear that support and mindset work feels like a bot and not real,” says Lupoli. says Mr.
“Women are looking for simple solutions that they can do forever without counting or tracking food. They want to feel supported and satisfied,” says Rupoli. . “They want an education where they learn about their bodies and why things ‘go wrong.'”
Lupoli went on to say part of the appeal of new weight-loss drugs like Ozempic is the freedom to stop thinking about it, not its consequences.
“They want to feel successful, but they don’t have to think about all this anymore. That’s why weight loss drugs are so popular right now,” Lupoli said. It’s a fascinating idea that you can stop thinking about food and get on with your life.”
TMX contributed to this story
