Important rental importance
According to 2024, the number of rental households in the United States has reached a record high of 22.4 million households, and half of these households spend more than 30 % of income on rent and utility bills. Harvard University Housing Research Community Center。 This means an increase in 2 million households since 2019, and the ratio of rental households with costs has increased by 3.5 points from 2019 to 50 %. These statistics highlight the need to be more balanced in the housing market. 。
Visuality and data access strengthening
Historically, the real estate industry is mainly focused on housing ownership, and the importance of rentals on the road to housing markets and housing owners is often ignored. However, as the rental demand increases, rentals are becoming more and more basic in the residential environment, which is worthy of the same attention and resources as a home for sale.
One of the most imminent problems is the visibility of rental properties. In many cases, rental properties are not exposed or marketing as much as they sell. This mismatch also affects both agents, landlords, and tenants. In order to correct this, multiple property listing services (MLS) incorporate rental properties more seamlessly and intuitively to ensure the same visibility as a sales property. You need to do it. This means improving implementation and search functions so that users can provide or access consistent and accurate lists. MLS creates more seamless, user -friendly and unified platforms for both markets, which help rationalization of rental processes, make it easier for agents to use the system, and the lessor finds a house. It will be.
Example of the leading MLS
Some MLSs are already working on integrating rental data more seamlessly. For example, BRIDGEMLS, which provides services to the San Francisco Bay Area, succeeded in incorporating rental properties alongside the sales properties. By standardizing rental data (price setting, vacancy status, lease conditions, etc.), agents can efficiently manage both rental and sales transactions without needing individual systems.
The California region multiple listing services use specific rental filters and search parameters designed to improve both agents and consumers, and rental properties are included in the same search results as the sales properties. I did it. This integration allows agents to carry out their operations in both markets and allows clients to provide comprehensive solutions in the same platform.
These examples show that the seamless approach that incorporates rentals improves data, reduces agent complexity, and improves rental experiences for all stakeholders.
Data standardization and best practices
Another important area is data availability. Although the sale market is benefited by abundant accessories, the rental market often lacks more detailed analysis. According to Zillow, rental properties are now nearly 30% of all real estate searches, highlighting the demand for data -led solutions in the rental market. MLS needs to focus on standardization of rental data as in the case of a sales property. By providing this kind of data, agents can provide customers with better guidance and insights, and at the same time promote a more competitive and fair rental market.
Similarly, the potential and marketing of tools that support both agents and consumers in the rental market. As technology continues to revolutionize real estate, tools tailored to rentals need to evolve. From online tenant screening, rent payments, credit -building tools to virtual tours, these tools can help all concerned rental processes to simplify, streamline, and strengthen them. But that’s not just convenience. Appropriate tools can effectively manage both rental and sales listings, and have a more comprehensive approach to providing services to clients.
Integration is the key
Rental should be treated as an indispensable part of the housing market, not retrofitting. Efficient houses that are more balanced for all stakeholders by paying attention to them through standardization and visibility, more robust data, enhanced tools for both agencies and consumers. You can create a market. It is time to stop treating rentals as secondary interests and start accepting the true value of rentals in the real estate ecosystem.
Michael Lucarelli is the CEO of RentSpree.。
This column does not necessarily reflect the opinions of the HousingWire editorial department and its owner.
To contact the editor in charge of this work: [email protected]。
