Who has scored the most goals in international football? Cristiano Ronaldo is commonly credited on the internet, but it is actually female footballer Christine Sinclair.
A searchable contradiction of facts that puts sportswomen at a disadvantage is behind a new global campaign called “Correct The Internet.” The campaign is a collaborative effort of an international group of like-minded people to highlight and correct inaccuracies in internet search results and to make sportswomen more visible. as a result.
Creative via DDB Aotearoa New Zealand.
One of its founding partners is Rebecca Soden, former New Zealand football fan, owner of international women’s sports marketing and sponsorship consultancy Team Heroine and member of United Nations Football for the Goals*.
Sowden says the world recognizes all sports heroes and is passionate about empowering the next generation of sportswomen.
“Many of the world’s leading athletes are women. Many of the world’s sports records are held by women. Even if the performance is excellent, the results favor the sportsman,” Sowden said.
Gorilla Technology Futurist and CEO Paul Spain added: Search engines pay close attention to what’s popular with major publishers, social media platforms, and content creators, so search results reflect the unique preferences of certain people and organizations. This can lead to biased search results containing false information. ”
The campaign has also garnered the endorsement of many famous athletes and prominent sports organizations, such as English rugby Red Rose player Shauna Brown and soccer fan Maykayla Moore, by Women in Sport Aotearoa, Ngā Wāhine Hākinakina o Aotearoa. Supported. (WISPA), Women Sports Australia, New Zealand Football.
Shaunagh Brown says: Let’s do this for future sports people. ”
Meikayla Moore has a similar view. “Instead of continuing to market women against men, this campaign is to correct and highlight the erroneous and searchable facts that are inconsistent, inaccurate, and detrimental to sportswomen around the world. is the preface.
“I feel it is important not only for those who have achieved this amazing statistic, but also for everyone who has witnessed such brilliance. Women are heroes. Let’s empower and inspire generations,” she added.
Aiming to empower women through the power of sport, Correct The Internet is part of Football for the Goals, a United Nations initiative that provides a platform for the global football community to engage and advocate for sustainable development. FFTG) support. Goal 5 of the Sustainable Development Goals (SDGs) aims to achieve gender equality and empower all women and girls.
Maher Nasser, Head of Outreach at the United Nations Department of Global Communications, said: comply with it. Gender equality starts with recognizing the biases and challenges women and girls face, and campaigns like Correct The Internet are a great way to expose how those same biases have invaded the virtual world. ”
Women in Sport Aotearoa also supports the cause. Nicky Van den Vos, Acting Chief Executive Officer, said: Her ICC Women’s Cricket World Cup in 2022 and Black’s Ferns performance at last year’s Rugby World Cup and this year’s FIFA Women’s Soccer World Cup in New Zealand could make internet searches the highest ever. means Make sure your results reflect facts, not historical bias. ”
Rebecca Sowden said: Our goal is to empower the next generation of sportswomen by ensuring that the internet reflects when women are at their best in the world. ”
There is no easy way to fix inconsistent search results. However, if you report these issues using the feedback feature built into each search engine, we can log and fix them. The problem is that most people aren’t familiar with the feedback feature. Also, recent design changes in some large search engines have made the feedback feature harder to find.
The team behind Correct The Internet has already identified many factual discrepancies and created a tool that makes it easy for anyone to submit feedback with just a few clicks.
This tool is hosted at www.correcttheinternet.com. Regular users can visit the site and send feedback his message to search engines, notifying them that search results are incorrect and providing correct information. Over time, we aim to use this tool and the collective power of people to find and fix as many false search results as possible.
Correct Answer The internet officially kicks off this Saturday, January 21st, with the NZ Football Ferns’ game against the USA Women’s Team at Eden Park, and the campaign film will be shown to attendees.
