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Diving brief:
- Nestre Le USA has opened a $ 675 million beverage factory and a distribution center this week. At Glendale, Arizona, which was first announced three years ago.
- This facility, which creates 300 employment, produces some brands for brands, such as coffee mate, natural bliss, and Starbucks. Nestle He said that this place could be expanded to additional drinks in the future.
- When consumers rely on coffee or cream beyond normal morning routines, they will expand to other drinks throughout the day. The new location marks Nesle’s 20th food and drink factory in the United States.
Dive insight:
Nestle It is a major player in the coffee category, with a blue bottle and a brand from the vest of Seattle to Nescuff.é And Nespresso. Combined with the vast creature portfolio, Global Food and Beverage Giant is interested in keeping the shelves in stock as the demand for these products increases.
Nesle presumed that more than 70 % of consumers have white coffee. This is the number that the younger generation is expected to climb because they drink more drinks in caffeine. The demand for creams intensifies during the COVID-19 pandemic, and the coffee of your home habits is soaked, so it is more rooted in trying to use a machine such as Nestlé Nestesso purchased by people.
“As for coffee at home, consumers seek more options for customization and experiments, so coffee culture is booming in the United States as a whole,” said Daniel Jun, the president of coffee and drinks. Nestle America stated in a statement. “As a decisive leader in refrigerated creamers, we are focusing on providing consumer needs to promote business and category growth.”
It is expected to bring new facilities Nestle Some other benefits.
The factory has several different sustainability measures. These include a water management tool for recycling and reusing up to 75 % of processed processed water, producing recycled and recycled recycled plastic bottles. The factory is also useful for reducing carbon emissions using renewable power, and Nestla promises that the emissions will be zero by 2050 by 2050.
Nestlé said that the 630,000 square -foot Arizona facility has advanced technology and digital tools, which can flexibly transfer production based on consumer needs, trends, and seasonality changes. In addition, the factory will provide the company close to customers and consumers in the western United States, reducing transport timelines. Currently, many Nestlé’s Creamers are made in Indiana plants.
