The verdict is in: the old way of doing business is dead.please join us inman connect new york From January 23-25, we will join forces to overcome today’s market challenges and prepare for tomorrow’s opportunities. Go against the market and bet big on your future.
To succeed in prospecting, you don’t have to imagine yourself as a buffalo, make a thousand sales calls, or wake up at 4 a.m. to guzzle energy drinks and jump in ice baths.
Chasing the White Rabbit without a map or a plan can be maddening and exhausting. If these past few months have taught me anything, it’s this: generation z And burnt out millennials are right. A viral trend on TikTok shows that these workers “soft life” prioritizes rest and peace, not a hustle culture.
Prospecting new customers is personal, and if you don’t like aggressive hustle tactics, you may want to try gentle or extravagant prospecting.luxury exploration is not possibleIt does not include acts of harassing consumers to cooperate. We are selective about our audience and focus on building long-term relationships. With Plush Protection, you can use smart research to find clients who are ready to communicate, connect, and collaborate. Basically, it is aimed at introverts.
I’ve been there and done it with hustle culture. It didn’t work for me.Now “grind” seems more like toxic ex Someone who drags you down instead of a partner who will see you through to the end. Here’s how I shift my focus to connecting with consumers and strengthening my pipeline for spring.
You need to calm down.It’s too noisy
I’ve learned that it takes a lot of self-control to find a quiet place to work things out when I’m upset or things seem extra confusing. To have a good headspace for your luxurious pursuits, it’s important to find a calm, focused energy to bring to the conversation and the message you’re trying to cultivate.
Many masters are now doubling down and pushing forward, aiming for even greater leaps. While this is good advice for some, it’s not for everyone, especially if you don’t have any gas left in the tank.
I’ve also learned that customers and clients respond better to my communication efforts when I have a calm, positive energy.
Build routines that focus on strengthening you and activities that ground you. In my personal business plan, the key to successful prospecting is for me to be on top of what I do, but it definitely affects me when I’m exhausted or burnt out.
Get some extra sleep by taking a walk, writing, spending time with your pet, or reading a book. Make building peace in your existence an important part of your business. Taking a few steps back, listening to your body, and organizing your life will give you more space to problem-solve and troubleshoot.
If you become agitated, defensive, and escalate, the prospect is likely to pick up on your vibe as well. Desperately trying to dig out business just because you have bills to pay isn’t a great idea.
It is your responsibility to ensure your budget, pipeline, and personal financial security.those things do not have your customer’s problem.
burden on consumers They have enough of their own personal problems, and your hasty closure of the business is not an emergency for them.
Real estate consumers are in a difficult position due to changes in life events, financial changes, and relocation. They want to consult a level-headed professional who is willing to put in the time and effort to help them achieve their goals.
- focus on finding calm
- avoid noise and disruption
- Be selfish about whether or not to give your time
read the room
Consumers are done. Don’t copy and paste a manifesto of everything you do to earn commissions on Facebook. It may be a cheap treatment for you, but I doubt consumers will read all of it, understand it, and (let’s be honest) care about it.
people are reaching their limit. Many families are do multiple jobs To make ends meet. Their schedules are packed, and what little downtime they have is spent on rest, relaxation, and recreation.
Some areas that I try to pay attention to are inflation. Cost of living, the cost of purchasing a “starter home,” rental statistics, and debt trends. Staying on top of this information will help you have more meaningful conversations with your clients. It can also help you identify key points you want to share with boomers who are sitting pretty or millennials who are saddled with student loans.
Generating luxury leads is not a pushover. It’s about education and trying to make personal connections.
You want to be someone they can trust and go to with their problems. Not someone who is just trying to make a sales pitch and make them feel scared, or someone who isn’t smart enough to make a choice on their own not to work with you.
There are no fear tactics or clever sales scripts. Consumers want real conversations with valuable information so they can make good decisions for themselves.
find people to work with
Well, we’re level-headed, we’re very aware of what’s going on with the consumer, and we’ve left our egos out the door. So how do you start building your path to the pipeline?
Smart analysis, research
When I’m looking for something luxurious, I do my research and find people I connect with. I don’t blindly call her 1,000 people and try to convince them to work with me. I’m also going to do a no-call check on my database to make sure I’m not harassing people who don’t want to be solicited.
Tools like Remine, RPR, and Every Door Direct Mail are great for finding the consumers you want to reach. This research is time-consuming, so we recommend narrowing your audience to specific areas of interest.
Examples of target audience:
- You can turn renters into buyers
- Baby boomers need to downsize
- Debt-laden millennials need bigger homes
- Gen Zers need advice on how to get into rentals
- people who need to move
- Pet parents who want a garden
- People moving to this area for work
- People looking for services for loved ones and friends
Create content that consumers want to see
I focus on building content that educates and solves problems for my audience. Content like:
- budget or financial tips
- market conditions
- realistic market expectations
- busting the myths
- Local nonprofit organizations are doing good work
- Small and Medium Enterprises Supported
- Pets (always great interactive content)
- Activity content
- community issues
- success story
- lessons learned
- a day in the life
All of these are great ways to build trust. Social media users are a great source of referrals to Pipeline, and this makes sense.
Pro tip: Where agents get stuck is when they create content for themselves and not their audience.
Video messages and handwritten notes
I use a simple tool like Sales email Connect with prospects and create handwritten notes for follow-ups. I pay close attention to what is happening with my prospects. If you’re told your pet has recently passed away, you can expect to receive a card in the mail as soon as you hang up the phone.
A handwritten note almost always triggers a text, phone call, or email from your customer to thank you for thinking of the note. It’s the details that count.
Video messages allow you to remain calm, collected, and most importantly, willing to share and consider valuable information.
You can watch your messages whenever it’s convenient, and watch them again if you need a reminder. I’ve had great results with this, even with people I’ve never met. The best part is that I can see when they are interacting and read whether my messages were effective or not.
networking
I intentionally try to find other professionals to talk to prospects. I’m thinking if I can help them and if they can help me.
Most of the time, if you stop and think about the common problem you’re trying to solve for your prospects, you’ll find people who can help you connect passionately with consumers. Think of it as BNI without fees. Connect with top performers in their fields.
Time is minimal. So when I set up these meetings, I’m going to double check and vet the networking possibilities before reaching out. There is nothing random or chance when you are on a luxury quest. You’re intentionally trying to create the best-case scenario for creating business opportunities.
Pro tip: Be prepared to provide value. In addition to offering to buy coffee, bring something to Starbucks. Make your meetings meaningful.
Build your funnel the soft way
The best part about luxury prospecting is that you can focus on becoming an expert in lead generation and research. Luxury prospecting is all about leveraging digital tools to connect with consumers and connect with the people you want to talk to, rather than harassing them.
If you want to generate leads yourself without paying to Zillow or other lead generation sites, you need to master basic SEO skills. Training to do this is worth its weight in gold now and in the future.
These skills are useful if you want to invest the time to learn how to do it, and they provide great ROI. Lead generation can be affordable, but the biggest purchase is the personal time to train it. Google has lots of great options to help you.
The most important rule when building a digital presence so that people can find you is that they can figure out how to call you in 3 clicks or less and understand that you’re an expert in your field. is. You can do this with a simple website, a Google Business Profile, and quality reviews.
If your digital presence isn’t set up correctly to begin with, don’t buy a single lead. Too many agencies fail to create a simple, functional digital presence, making it difficult for consumers to connect with them in the first place. There are no cheap shortcuts to prospecting. First, you need to solidify your foundation.
You need to learn how to find and generate leads, or pay someone to do it for you. The best experts in luxury exploration know that this is a critical juncture in protecting pipelines and business interests.
Pro tip: Even if you don’t plan on doing lead generation yourself, you should invest time in understanding how it works to avoid getting scammed. Do not purchase the Service unless you understand how the Service works. Get trained for the best experience.
Trust your intuition and be ready to change
Put yourself in a space where your customers know you, trust you, and come to you for the information they’re looking for. Now, be very careful with your messages to consumers.
If you argue too hard for a reward, it can come across as desperate or entitled, which isn’t what everyone wants.
Concentrate on the good work. Keep in mind that it will take at least 90 days to fill your pipeline, and plan accordingly.
Please consider that if your inventory is low, it may affect your sales volume for the next few months. It’s a marathon now. You have to slow down. Don’t set fire to past efforts. Plan ahead. Finally, there’s no need to feel bad if you need an additional source of income right now.
It is possible to be a successful part-time agent. Don’t let anyone limit your beliefs about yourself. Especially to those who aren’t living your life or paying your bills.
You don’t have to be the loudest person in the room to be successful. There’s something to be said for those who can ignore the noise and quietly grow their business, and consumers appreciate that.
Rachel Hite is a former agent, business development specialist, fair housing advocate, and copy editor who is currently completing a long-term home sales career in a retirement community in Northern Virginia. You can connect with her about life, marketing, and business. Instagram.
