Mondelēz and Biscoff parent expand partnership into ice cream

Diving briefs:

• Mondelēz International and Biscoff Maker Lotus Bakeries are Expanding partnerships to ice cream. The company works with Fronelli, who produces ice cream licensed by Mondels and other companies, to produce Biscov brand frozen novelties.
• Biscoff Ice Cream was released in 2019, and today Sold in the US, UK and EU Working together Mondelēz Partner Fronelli allows Lotus to expand the presence of Biscoff around the world. Froneri will produce, sell and sell Biscoff ice cream in several European countries starting in 2026, then gradually expanding to other regions.
• Mondels and Lotus announced last year that they were Partnership to develop chocolate products It combines Biscoff’s flavour and texture with Mondels’ Cadbury, Mirka and other chocolate brands. They have already launched Cadbury chocolate bars with small pieces of Biscoff, and Milka products are expected to continue later this year.

Dive Insights:

Mondelēz has been actively working in recent years to make cookie and chocolate brands into other categories Cakes, pastries And ice cream. Froneri has been licensed since 2011 to manufacture ice cream products using several brands from Mondelēz, including Oreo, Milka, and Toblerene.

The transition to ice cream allows Mondelēz and Lotus to deepen their early partnerships and increase the number of products they have at their disposal to promote innovation. Lotus said “The success of Biscoff ice cream over the past few years has strengthened our confidence in the potential to expand our ice cream portfolio globally.”

Mondelēz CEO Dirk Van de Put said in an interview when the deal was announced last June that Biscoff offered exposure to “unique” assets that the Oreo manufacturers didn’t own yet. “It will play a unique role in our portfolio, so we were interested in doing this. [partnership.]”

He said at the time the companies were “planning to come up with other products that used the Biscoff brand in a more creative way than cramming them with chocolate.”

For example, Biscoff already sells chocolate-coated ice cream bars. Mondelēz and Lotus can easily introduce the versions in which chocolate is replaced by Milka or Cadbury. This innovation will playmise the ice cream offering even more, while providing additional exposure to the chocolate brand in the frozen section.

“This collaboration will strengthen our position in the ice cream sector and enable Biscoff to grow into a global ice cream brand,” said Jan Boone, CEO of Lotus Bakeries, in a statement. Additionally, by introducing the taste of Biscoff to ice cream consumers around the world, we further enhance brand awareness and our own organization’s ability to focus on and spread globally on Biscoff cookies. ”