The City of Miami Beach sent a strong message to spring breakers this month: ”we are going to break up with you. ”
The Florida city unveiled a new ad campaign Friday outlining plans to tighten rules for tourists.
The social media campaign comes a year after Miami Beach declared a state of emergency after two mass shootings during spring break. This is the third year in a row that Miami Beach has had to take emergency measures to control disorderly crowds.
The video ad shows several people, believed to be local residents, “breaking up” over spring break. It calls for tourists who “want to get drunk in public and ignore the law” rather than enjoy the city’s culture. It also shows a clip of last year’s spring break chaos, calling the incident a “breaking point” for spring break.
Miami Beach officials said the city will implement a curfew, bag checks, restricted beach access, drunk-driving checkpoints and high parking fees. He also said he would step up law enforcement.
The city’s plan to crack down on tourists was first revealed in a news story. news Released in February.
These measures will be in place every Thursday through Sunday in March.
The government says additional measures to curb spring break activities will be in place over the weekends of March 7 and March 14, including parking lot closures and a $100 parking fee. miami beach website. These parking restrictions do not apply to Miami Beach residents, access card holders, permit holders, or employees.
NBC South Florida reported. On Friday, the same day the ad campaign began, spring break crowds were reportedly flocking to Miami Beach despite the restrictions.Everyone online expressed skepticism The new rules would prohibit university students from traveling to the city.
Miami Beach Police Chief Wayne A. Jones told NBC News’ Sam Block that the entire department is working long hours during spring break. Jones also said the department will utilize drone technology to assist in enforcement efforts.
“Come out here, have a good time, behave, and we’ll invite you back,” Jones said. “If you come here and break the law, you’ll probably be arrested.”
Miami Beach has long been synonymous with spring break. But the city has struggled in recent years to manage unruly tourists.
Last year, one Miami Beach commissioner said police were “overwhelmed by an uncontrollable lawless crowd,” NBC News reported at the time. Hundreds of people were arrested and dozens of guns were seized during spring break last year.