Ad agency executives said that former President Donald Trump could return to the company’s Facebook and Instagram, prompting advertisers to change spending patterns on the Facebook platform, the world’s second-largest digital advertising platform. Two years ago, on January 6, 2021, Trump took to the social media platform (then known as Facebook) after he cheered for the mob that stormed the U.S. Capitol. ) banned him.
But brands have cut marketing spending in response to high inflation, which bodes well for Meta, whose stock price plummeted in half last year, one person said. Reuters report ( Print).
Trump returned to work on Wednesday, and Mehta warned in a blog post that he would be subject to “increased penalties for repeat offenses.”
The debate on Meta about whether or not to bring Trump back was highly divisive, but advertisers decided the platform’s 3.7 billion users were too valuable to pass up.
“Polarized characters can be found on all platforms,” said Darren D’Altorio, head of social at ad agency Wpromote. D’Altorio said the question wasn’t appropriate because brands need to increase sales and registrations, said D’Altorio, whose ad agency has partnered with companies such as Whirlpool and TransUnion.
D’Altorio, meanwhile, is concerned about how social media platforms prevent ads from appearing next to content that some companies may find offensive.
On Wednesday, civil rights groups such as the NAACP and GLAAD criticized Mehta’s decision.
In July 2020, thousands of advertisers stopped advertising on Facebook as part of a campaign to get networks to do more to stop hate speech. However, the boycott did not significantly affect Facebook’s revenue.
Erica Patrick, senior vice president of sponsored social media at IPG (IPG.N) Mediahub, whose clients include Netflix and Western Union, said clients have been asking how Trump’s return will affect commercials. I said no. He is no longer president.
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