Creativity is inherent in the media industry and is critical to understanding the industry’s openness and enthusiasm for experimentation and innovation. The company’s mission to deliver engaging content reflects an industry culture that seeks, rather than avoids, disruption, leading it to seek ways to enhance creative capabilities while simultaneously streamlining elements of the production process. is also connected.
Seen from this perspective, generative artificial intelligence (AI) represents a transformative force that will enhance the industry’s creative efforts by opening new avenues for inspiration, collaboration, and content creation. Through generative AI, media professionals can improve creative outcomes, automate workflows, and develop breakthrough experiences that engage and delight audiences in novel and immersive ways.
”Generative AI Tracker®” reveals the innovative capabilities and new use cases of generative AI in the media industry, and highlights the ethical, legal, and social challenges of its implementation.
Innovators charting the future of AI in the media industry
The commercialization of generative AI has sparked a wave of innovation that addresses the complex and diverse needs of the media industry. PYMNTS Intelligence divides the companies at the forefront of these innovations into three categories: AI creative enhancers, AI audience engagement practitioners, and AI operational efficiency practitioners.
Companies under the umbrella of AI creative enhancement players — exemplified by collaborations such as: Immerse yourself in AI with Yotta and Microsoft Xbox with Inworld AI — Leverage generative AI to deliver rich media experiences.companies such as replace and terry It falls under the category of AI audience engagement and insights. These companies employ generative AI to analyze consumer behavior, predict consumer engagement patterns, inform business decisions, and target advertising content. This is done through increasingly seamless and interactive consumer experiences. On the other hand, players in AI business efficiency are represented by the following companies. reduct videoprovides generative AI tools that increase the efficiency of operational elements of content creation and management in the media industry.
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Not surprisingly, we are already leveraging generative AI to personalize content delivery. marketing. Beyond applications rooted in economics, this technology has the potential to reshape traditional passive content consumption into personalized and interactive user experiences. For example, the gaming industry is pioneering the use of generative AI to design more immersive gaming experiences that enhance character and environmental aspects of gameplay.
On the other hand, news media sectors, bound by strict ethical standards and the need to maintain public trust, are forced to rely solely on streamlining certain complex back-end features of the content production process without compromising journalistic integrity. We are carefully exploring the potential of generative AI.
For more information, see the Tracker Innovations and Use Cases section.
Ethical and social dilemmas in the use of generative AI in media
The media industry is already facing criticism over its role in broadcasting. false alarm and false information. The widespread availability of emerging generative AI technologies will only increase the risk of amplifying these existing problems and afflicting the industry more broadly and deeply.
This has led creatives and content publishers to scrutinize the output of many of the most popular generative AI tools and subsequently raise concerns about plagiarism. Complicating matters is the opaque decision-making process of LLMs and therefore the different rationales for specific outputs. One result is the increased likelihood of a legal showdown between the media and technology industries. This could have a significant impact on the future status of generative AI applications in both fields.
For more information, see the Tracker Issues and Challenges section.
About trackers
”Generative AI Tracker®” Collaboration with. AI-IDreveals the innovative capabilities and new use cases of generative AI in the media industry, and highlights the ethical, legal, and social challenges of its implementation.
