As part of the Unreasonable Food™ collaboration, Mars and Unreasonable Group announced the first group of companies positioned to redefine the food system. Mars, in collaboration with Unreasonable Group, helped select 15 purpose-driven, growth-stage ventures and their leaders for their potential to have a large-scale impact across the food value chain. This next phase of the absurd food program will have a positive impact on sustainability goals, including Mars’ net zero roadmap and his 2030 goal to reduce emissions by more than 50%.
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To identify the first cohort of Unreasonable Food, the selection committee focused on four key goals: shaping the future of food, improving farmers’ livelihoods, transforming food supply chains, and rethinking sustainable packaging. We judged many innovative and entrepreneurial disruptors in the food sector, focusing on different pillars. .
Mars and Unreasonable Group have selected the first Unreasonable Food venture, which is comprised of 15 groups headquartered on five continents and operating in approximately 40 countries around the world. Ventures are selected through a rigorous selection process based on factors such as problem statement and solution mindset, technology readiness and differentiation, funding and traction, impact potential, scalability, and timelines with partners. I did.
Mars recently announced the Mars Net Zero Roadmap, an innovative open source action plan to accelerate action towards achieving net zero emissions. This includes a new target for him to cut carbon in half across the value chain by 2030. The Year 1 cohort includes venture companies dedicated to helping jump-start greenhouse gas and carbon emissions reductions, while working toward the more sustainable world we want tomorrow. , delivering innovative thinking in more circular packaging.
The complete list of first-year cohorts is below.
– Mootral produces feed additives that reduce methane emissions from dairy cows by up to 30% while increasing milk yield. Mootral believes in producing food in a way that is good for people, respecting animal welfare, and regenerating the earth rather than depleting it.
– Sea Forest produces a red seaweed-based feed additive that reduces cattle emissions by up to 90% as part of its mission to fight climate change and create solutions that produce more food with fewer resources.
– yard stick provides a low-cost solution for directly measuring carbon in soil, with costs 70-90% lower per acre compared to laboratory tests. Yard Stick transforms the complexity, cost, and uncertainty of social carbon measurement into a seamless end-to-end experience.
– Regrow silver Use satellite imagery modeling to measure and reduce scope 3 emissions in agriculture. Regrow unlocks the power of resilient agriculture to fight climate change and increase profitability.
– Land Scan It enables precision farming by providing a digital twin of the farm that provides targeted soil data on a field map. The resulting information infrastructure will be used to perform analyzes that enable new insights and decision support for crop and land management.
– Nitric acidity We are developing a decentralized fertilizer production system that uses air, water, and renewable energy to produce nitrogen fertilizer. Nitricity focuses on his GHG emissions to create products that are better for fields, farmers and the environment.
– absolute is a bioscience company that harnesses nature’s evolutionary intelligence to produce innovative and sustainable agricultural inputs, dairy products, and other biomaterials. Absolute leverages billions of years of intelligence derived directly from nature to reimagine what’s possible across agriculture, biomaterials, and biocare.
– Sampler is developing a plant-based material that mimics the properties of traditional plastics but is fully biodegradable and environmentally friendly in both marine and soil environments.
– Loliware creates a seaweed-based packaging material that is biodegradable and home-compostable, advancing a plastic-free future with its patented Sea Technology resin.
– Farmer Line We provide agricultural education, access to inputs, and traceability solutions to improve smallholder farmers’ incomes. Farmerline gives farmers access to tools that lead to sustainable, healthy income for their families.
– 80 acre farm A leader in vertical farming and agricultural innovation. 80 Acres Farm uses 100% renewable energy and uses 95% less water to produce similar amounts of produce and grow up to 300 times more food per square foot.
– Myco Technology Increasing the availability of healthy, sustainable and high-quality ingredients through mushroom fermentation.
– Voyage Foods Use reverse engineering and molecular biology to recreate popular foods like chocolate using sustainable ingredients. Voyage Foods was founded on the idea that good food should be delicious, sustainable, and accessible to everyone.
– String Bio Provides methane-derived carbon negative components for human and animal consumption. String is driven by a strong vision to leverage natural solutions to solve some of humanity’s most pressing challenges related to food, feed, health, the environment, and daily life.
– air protein Create proteins and other sustainable food ingredients using an innovative carbon-negative gas fermentation process. Air Protein’s landless protein farming is faster time-to-market, highly scalable, and cost-effective.
The Year 1 Unreasonable Food cohort will participate in a comprehensive program that includes mentorship, access to resources and networks, and opportunities for collaboration with Mars and other industry leaders. The program aims to catalyze the growth and impact of these ventures towards the goal of a more sustainable and resilient food system for everyone.