kuala lumpur: Malaysian homemade pizza chain US Pizza is strengthening its region’s presence this year, with the aim of expanding to the Philippines, Vietnam and Brunei.
COO Deric Yeo said the company, which already operates in Malaysia, Singapore and Indonesia, is aiming to open around 30 new locations in Malaysia this year, with more than 6-9 stores in Singapore. It’s there.
“In Indonesia, we plan to expand beyond Jakarta,” Yo said. Sunvis In an interview.
Yo said it received expansion requests from countries other than ASEAN, including Maldives, Sri Lanka and Bangladesh.
“Delegates from three countries, Bangladesh, Sri Lanka and Maldives, will visit us within the next two months after Raya Aydirphytri. As all three countries have a Muslim majority population , they prefer to schedule visits after Ramadan and finalize details,” he said.
To support the rapid expansion, US pizza said it is actively hiring franchisees while maintaining strict selection criteria.
“We are careful to select the right partner. It’s not just financial ability. They must share our passion for the brand and ensure consistency in service and product quality. ” he added.
Looking ahead, the short-term goal for US pizza is to optimize product consistency and delivery speed.
Yeo admitted that delivery services have been slower after the pandemic as the number of gig economy riders fell. “It’s important for us to ensure speed and consistency. We make sure the pizza remains hot and fresh when it’s delivered,” he said.
In the long run, Yeo has expressed hope that US pizza will become a publicly traded company, but before considering an initial public offering, the company must first meet certain revenue targets. I emphasized it.
“For now, our priorities are to expand, ensure brand quality and create business and employment opportunities within the ecosystem,” Yeo said.
Founded in Penang in 1997, US pizza has since grown to over 100 outlets in existing markets.
While international brands take up the top two spots in the domestic market, US pizza stands as a major homemade competitor.
American pizza outlets are traditionally located in shop lots rather than in shopping malls. However, they recently launched their first mall-based store in Melawati Mall, planning a second outlet at Sunshine Central Mall in Penang.
“Our new concept store has a futuristic design and caters to customers who want to eat while they shop,” Yo said.
