Lone Wolf Technologies this week unveiled a multi-tier marketing center in the first release of its “next generation” of real estate software.
This November, Inman takes a deep dive into the world of proptech and the state of the startups that are currently building the future. We will also debut Proptech All-Stars, a new series of coveted awards that celebrate entrepreneurs, venture capitalists, and visionaries in the field. It’s Prop Tech Month at Inman.
Lone Wolf Technologies announced this week the first release of its “next generation” real estate software, Multi-Tier Marketing Center, according to a Nov. 9 press release. The product is part of a complete overhaul of Lone Wolf’s industry technology stack, first announced at his T3 Sixty conference last week.
The Marketing Center was designed to provide agents with a single sign-on experience and access to a variety of features such as consumer reach, listing promotions, CMA creation, client home searches, open house management, and more. Users can increase efficiency by confining a large number of marketing efforts within a homogeneous environment.
It also allows messages to stay connected when distributed through multiple channels, improving agent focus on efforts and driving adoption, which is a big concern for both proptechs and the brokers who pay them. is also helpful.
Lone Wolf CEO Jimmy Kelly said at the T3 Sixty show and in a recent press release that agents are saturated with inefficient software, and that the company is offering technology to agents. expressed a desire to change methods.
“Right now, the real estate industry doesn’t need promises; it needs proof that providers can deliver the software they need going forward,” Kelly said. “In today’s market, it’s more important than ever that real estate agents, and especially buyer’s agents, have the tools they need to clearly communicate their value to prospective clients.”
Kelly points to recent court precedents and newly filed lawsuits to challenge the way buyer agents are compensated. More specifically, his argument is that if a consumer is going to pay a buyer agent directly, he will want to know what he is paying for.
“But as we have said as an organization all year long, real estate agents need not more software, but better software to do that, and that software is now: It’s here in the form of our agent marketing center.”
Kelly said at the T3 Sixty event that compared to more software, intermediaries are paying for more software they don’t use. In Inman’s sponsored content, Kelly elaborated on his own views.
“When you run a brokerage firm, you don’t add new software on a whim. There’s a process: identify your needs, build a business case, evaluate your options and see if it fits within your budget. However, in a few years, eight new works will be completed.”
Lone Wolf’s latest work is divided into account levels. As the company explains, Empower Plan is “focused on building strong connections with customers and establishing agents as a go-to resource through strong, relevant and timely communication strategies.”
The second tier, Amplify, derives value from lead generation and long-term management of business sources.
Lone Wolf is innovating its software products to better meet users’ needs at every stage of a home sale, empowering agents to make faster and more informed decisions than ever before. He continued to place emphasis on
Other new developments that Lone Wolf customers can expect include new back office solutions, transaction systems, and the all-new “BrokerMetrics by Lone Wolf.” Powering it all is the Lone Wolf Foundation, a connected platform designed to transform the way everyone does business. According to the company, there are also jobs related to real estate. The majority of updates are expected to be published in early Q1 2024.
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