Reportedly, the lofty Bloom ensures postcode exclusivity, allowing agents and teams to establish themselves as “good experts” in their chosen neighborhoods without competing with others using the same platform.
“Lofty Blood Room is the most dynamic, end-to-end digital farming tool that seamlessly combines postcards, digital marketing, AI-driven nurturing and exclusive postcode targeting follow-up. “Maximizes exposure designed to attract homeowners and sellers, ensuring agents stand out in the most targeted markets.”
The platform uses four integrated channels: Exploration, Retargeting, Follow-up and Cultivation to create personalized marketing cadences. Campaigns will automatically be launched based on preset triggers, allowing agents to concentrate more time on closing deals.
For example, the system can automatically send “Just Listed” and “Sale” postcards to homeowners in a particular area. Each card has a QR code that links to the agent’s home assessment page, allowing recipients to choose to follow up.
From there, noble use will be used Facebook Retarget ads, attract AI-driven tools, follow up with leads, qualify them, and schedule appointments automatically.
According to the company, the tool will help agents attract more seller leads, increase list conversion rates and increase sales prices.