Liquid Core Gum Company (Liquid Core®) has introduced its newest brand configuration in its nearly 20-year history as a functional chewing gum manufacturer. This newest addition to the Liquid Core® brand family, known as EDGE™, brings together everything the company has developed to date and delivers a new direction that better aligns with the leading Liquid Core® brand functional ingredient delivery system.
The new EDGE™ packaging format was developed using a sustainable cardboard tube similar in size to the iconic “Slim Can” energy drink, with the inner pieces individually flow-wrapped for stability, freshness and portability, adding value to every piece.
The new resealable Slim Can fits in a gym bag, backpack or jacket, providing more space for branding and consumer education than small gum packs. This unique container protects and increases the value of each piece of gum.
While there has been a proliferation of non-liquid core functional gums in recent years, none come close to the efficacy of the Liquid Core® system or the unique Flavor Wave™ created by the launch of our EDGE™ brand liquid core. The delivery advantage of Liquid Core® makes EDGE™ gum more effective and delivers faster than other functional gums, functional beverages, gummies, mints and tablets. Liquid Core® uses only natural, non-encapsulated caffeine in our Performance and Energy brands to be more efficient than other energy gums.
The initial lineup consists of four EDGE™ performance formulations packaged using EDGE™ tubes – EDGE™ Extreme, EDGE™ Java and three flavours of EDGE™ Energy – as well as three EDGE™ wellness formulations – EDGE™ Pro with probiotics, EDGE™ Health, a vitamin and immunity formulation, and EDGE™ Lean, a thermogenic formula.
