Consumers have a lot of trust in food brands doing the right thing. The food and beverage industry was her second most trusted industry in the world. Morning Consult’s ‘Most Trusted Brands 2023’ Report. Average net trust was 32.05, with only retail and e-commerce (35.73) scoring higher.
Average net trust, based on responses from the Morning Consult Brand Intelligence platform, is the percentage of respondents who say they trust each brand “little” or “never” when they do the right thing. is determined by subtracting from the percentage of respondents who They are “a lot” and “some”. Consumers are asked about their trust in nearly 2,000 brands across industries such as banking, technology, travel and hospitality.
The top 10 most trusted brands within the food and beverage industry prove that consistently delivering longevity and quality products is key to building trust. This year, several traditional brands (many of which are over 100 years old) made it to the top.
- Cheerios (Net Trust: 53.42)
- Kellogg’s (51.90)
- Campbells (51.63)
- Oreo (50.34)
- M&Ms (49.42)
- Heinz (49.39)
- Lipton (48.78)
- Ritz (48.75)
- Rays (48.73)
- Pillsbury (48.61)
Additionally, Cheerios became the only food brand among the top 10 most trusted brands in the United States, placing sixth. More than 6 of her 10 US adults (63%) said they trusted their Cheerios, while Gen Z respondents were less likely to trust their Cheerios ( 56%).
Gen Z was the least likely to say they trust all brands in the US to do the right thing. But the youngest consumers may need more time to build trust with brands. Among food and beverage brands, trust generally increased with age and was highest among baby boomers.
look full report Learn more about the brands consumers trust the most.