Leftovers: Van Leeuwen scoops into Hidden Valley Ranch ice cream; Snoop Dogg brews a premium coffee brand

Van Leeuwen infiltrates Hidden Valley Ranch

Ranch lovers can rejoice as their favorite condiments have been transformed into desserts.

Luxury ice cream brand Van Leeuwen has teamed up with ranch brand Clorox-owned Hidden Valley to debut a new sweet and savory flavor.

In a press release, the brand said the ice cream includes savory buttermilk and herbal flavors in the dressing and a hint of sweetness. It was recommended to top with crushed snacks.

“We know Hidden Valley Ranch goes with just about anything – pizza, carrots, French fries – but ice cream is new to us,” said Rachel Garrison, associate director of the brand, in a statement. says.

This flavor is available in 3,500 Walmart stores for a limited time.

Ranch has grown significantly beyond its roots in salad dressings. In 2019, Hidden Valley Ranch said: maxim Its products are used as food seasonings or dips 70% of the time. claimed It has surpassed ketchup as the country’s favorite seasoning.

The flavor of the dressing used to come out in unexpected places. Last year, popular hot sauce brand Truff launched his Spicy Truffle Ranch, which sold out in minutes. In 2021, the brand debuted RanchNog, an eggnog beverage mix for the holidays.

Van Leeuwen has mined the world of savory foods for other creamy flavors. In 2021, I made Kraft Mac & Cheese flavored ice cream. The unconventional flavor was so popular when it was launched as an online exclusive that it appeared in Walmart freezers nationwide last summer.

The ranch collaboration is just one of Van Leeuwen’s Walmart-exclusive flavors debuting this spring. The line also includes Sweet Maple Cornbread, Blood Orange Poppy, Carrot Cake, Strawberry Shortcake, Graham Cracker Crunch, and Limoncello Cake.

— Chris Casey

New Wake Up Taste: Snoop Dogg’s Coffee Sizzle

Snoop Dogg is trying to get his hands on coffee, a substance he says has inspired him since the early days of his recording career.

The hip-hop mogul turned legendary businessman New brand INDOxyz.

A joint venture between Snoop and coffee entrepreneur Michael Liadi, the premium lifestyle brand features Indonesian beans grown by farmers in collectives on the islands of Sumatra, Java, Bali and Sulawesi. are handpicked and shipped to master roasters in Los Angeles. INDOxyz sells both home-brewed whole grain coffee and ready-to-drink cold brew coffee.

The brand, which has a distinctive yellow packaging and celebrates entrepreneurs and innovators with its branding, will be available in stores in California first. Then go to Las Vegas, then roll out nationwide. Both beans and cold brew will also be available at the company’s online store.

In a release about coffee brands, Snoop Dogg said, “India will change the industry. I can promise it.

While he was first famous for his music, Snoop became better known for his business acumen.from cannabis — he has been consistently linked throughout his career — esportsSnoop has invested in and developed several diverse business areas.

These days, he does quite a bit in the food industry. In 2020 he Partnered with and invested in Outstanding Foods, PigOut, maker of plant-based pig skins. He launched Indoggo gin, made with celebrity brand Trusted Spirits.and he Introducing California Wine Blends to the 19 Crimes brand later that year.

Last August, he debuted Snoop Loopz, a colorful cereal billed as “more marshmallows.” in January, Post Consumer Brands Announces Partnership Broadus Foods — the CPG company owned by Snoop, whose real name is Calvin Broadus, and rapper and businessman Master P — will produce and sell three cereals under the Snoop Cereal brand this summer.

Premium Coffee is a promising place for Snoop to launch his next food venture.according to National Coffee Association Fall 2022 Trends Report, coffee is the most popular drink in the country. Two-thirds of the consumers surveyed for this report said they drank coffee the day before. Inflation and higher prices on everything from electricity bills to rent won’t affect consumers’ chances of buying coffee, but a study found that nearly six in 10 people are more likely to be in the economy than they were in early 2022. I feel like it’s getting worse.

famous indonesian coffee with a bold flavor profile, and consumer reviews are positive. Adding a premium level to this coffee improves it from a consumer perspective.

But of course, having Snoop Dogg as owner and spokesperson could mean more to INDOxyz than the flavor and performance of the beans themselves. After all, he knows a little bit about dropping hot products.

— Megan Poinsky

Kellogg’s toasting Apple Jack’s Pop Tarts

Kellogg’s is exploring ways to bring two popular products together on the breakfast table.

The Michigan-based cereal and snack giant debuts Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts. Decorated with white frosting and green and orange sprinkles, the rectangular treats balance the spice of cinnamon and the sweet apple flavor of the classic cereal.

“Our fans love brand mashups, so Pop-Tarts continues to offer new ways to enjoy the nostalgic flavors of our childhood. said in a statement“This new flavor brings the best of both worlds to the family in one very good product.”

Apple Jacks Pop-Tarts are Kellogg’s latest offering that combines two brands in its portfolio. In 2021, CPG will launch Ego Frosted Maple Flavored Pop Tarts.

Kellogg’s is best known for cereals such as Fruit Loops, Cornflakes and the aforementioned Apple Jack’s, but in recent years it’s expanded its presence in the snack space. Pop-Tarts have been a key driver of its growth. Billion dollar brands in retail.

“It’s a big business,” said Chris Hood, who heads CPG’s North American operations. told analysts last month“We are achieving sustained growth through effective brand building behind our core products, new flavor innovations and new food formats like Pop Tart Bites.”

Kellogg’s has seen strong demand in its snack business over the past two years, and Hood said it is “ripe for growth, with a leaning toward signature assets like Pop-Tarts.”

Apple Jacks Pop-Tarts are a key driver of sustained brand growth. Kellogg’s can also use two of his strong assets in the portfolio to attract consumers interested in new and novel flavors.

— Christopher Doring