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Leftovers is a showcase of some of the product ideas we’ve seen popping up around the place. Some are interesting, some are great, and some are things we’d never dreamed of. We can’t write about everything that’s been suggested, so here are some leftovers culled from our inbox.
Sour Patch Kids’ collaboration with Snapple is a huge success
A cult-favorite candy brand is teaming up with a juice and tea brand to roll out sweet and sour products targeted at younger consumers.
Mondelēz International has teamed up with Snapple on a line of candies based on the beverage brand’s drink flavors, introducing Sour Patch Kids. The candy pouches come in three flavors: Mango Madness, Kiwi Strawberry and Fruit Punch.
Kelly Freeman, senior vice president of marketing for Keurig Dr Pepper, said in a statement that the collaboration allows people to enjoy the beverage brand’s flavors in new ways.
“Joining forces with a Gen Z favorite like our SOUR PATCH KIDS brand gives Snapple fans delicious new ways to enjoy their favorite Snapple flavors and supports the brand’s vision to inspire a more flavorful world,” Freeman said.
The candy will be available in stores nationwide for a limited time.
To mark the launch, Mondelez is running a sweepstakes on TikTok, inspired by a famous Snapple fact written on the soda’s cap. For a limited time, people can use the social media app to decide whether the statement is true or false for a chance to win $1,000.
The product follows other collaborations between the two brands: Earlier this year, Mondelez released a unique range of Oreo cookies, including a Sour Patch Kids flavour, and a range of Snapple flavours. Featured in Jelly Belly Jelly Beans.
—Chris Casey
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Kindly BitingA bar that excites your taste buds
Kind will be launching bars with bold, strong flavours and textures that are said to excite the taste buds.
The new Seed, Fruit, Nut & Savory bars are an extension of Kind’s classic nut bars, delivering progressiveness. These additions to the portfolio were identified after studying the flavour profiles consumers want to see more of and are more in line with the growth of the snacking category overall.
The bars reflect several trends consumers are looking for, including more fruit-forward flavors and a demand for seedier and savory flavors.
“This new bar is an explosion of texture with every bite,” Kind said in a statement to Food Dive.
Kind’s new Savory Bars exude a unique mix of nuts and smoky, spicy flavors and come in Paprika Nuts & Mesquite Smoked Sea Salt, Roasted Nuts & Jalapeño, and Rosemary Nuts & Sea Salt.
The company’s seed, fruit and nut products combine pumpkin and sunflower seeds with flavors such as strawberry, raspberry and orange: Strawberry Sunflower Seeds, Orange Cranberry Pumpkin Seeds and Dark Chocolate Raspberry Pumpkin Seeds.
The new bar is the latest in a series of innovations Mars Wrigley has made as it expands its Kind range. Since the beginning of 2020, Kind, which prioritizes using nutritious plant-based ingredients in its food products, has expanded into refrigerated products, chocolates, soft granola, cereal bars and frozen bars.
Later this summer, as families prepare for the back to school season, Kind will relaunch its kids line, which will include new product formulations, refreshed packaging and new creative assets.
—Christopher Dowling
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Courtesy of Welch’s Fruit Snacks
Welch’s Unveils Latest Innovation
The iconic fruit snack brand is hitting the healthy snack aisle with its latest innovation: Welch’s Fruitful Fruit Strips. Made primarily from whole fruit, the strips come in three flavours: Strawberry, Mango Peach and Berry Medley, according to the company.
Snack packets are perfect for school lunches, after school activities, or on the go activities.
“Our incredible new fruit strips combine the deliciousness of whole fruit with an irresistible soft, non-sticky texture to redefine the snacking experience,” Michael Scalera, marketing director for PIM Brands, said in a statement.
The strips have begun rolling out to retailers including Kroger, Walmart and Publix.
The company’s newest product comes after a campaign in April in which Welch’s committed to using whole fruit as the main ingredient in its products.
“It’s made from whole fruit, so act like a whole fruit,” the company said in its campaign, which featured stickers on its fruit-shaped snacks that looked like the ones you’d find on real whole fruit in the produce section of a grocery store.
The campaign and the company’s latest products coincide with changing consumer sentiment towards snacking.
One third of consumers worldwide Increase consumption of healthy snacks Past yearAccording to a June report from Innova Market Insights, that number is only growing.
According to the report, the global healthy snacks sector is expected to grow at a CAGR of 3.3% to reach $53 billion by 2033.
—Elizabeth Flood
