Leftovers features some of the product ideas that pop up here and there. Some are interesting, some sound great, and there are the kinds of ideas we would never dream of. I can’t write about everything that comes to me. So here are some leftovers from the inbox.
Sonic Tots goes into retail
Sonic Drive-In is no stranger to breaking into retail. The popular restaurant chain brings its iconic menu to more restaurants. Starting this month, it will open at 4,000 Walmart Supercenters nationwide.
Starting at $4.98 for a 28-ounce freezer bag with tiny spuds, Sonic lovers can enjoy their favorite kids without having to go to the chain stores. about 3,600 place.
“By expanding our frozen food sales floor, we are able to offer our customers a wider variety of meal options that can be enjoyed as side dishes or as the mainstay of a delicious meal, with the additional convenience of allowing customers to prepare their meals at home. It gives you a sense of security,” said Lori Abu Habib, Sonic’s Chief Marketing Officer. said in a statement.
Sonic said additional retailers carrying the Tots will be announced soon.
This fast food chain can often be found selling its products in supermarkets and mass retailers nationwide. The Sonic name is on everything from gelatin and flavored drink packs to frozen flavored push-up pops.
Retail is becoming a popular channel for restaurant brands to emerge. For the restaurant, it creates exposure that can lead to additional subsequent sales at the store. Food sellers also benefit from having well-known products on their shelves that stand out from the rest.
N.esterFor example, we license the California Pizza Kitchen brand from a privately held restaurant chain. Kraft Heinz is one of the largest food companies entering the restaurant space through a series of partnerships with Taco Bell, Benihana and TGI Fridays.
And earlier this year, Conagra Brands, which owns PF Chang’s Skillet Meals, Wendy’s Chili Deliver canned food to the table.
— Christopher Doring
The flavor of Kelly Gold spreads
Butter brand Kelly Gold is adding vegetable-inspired varieties to its product portfolio this summer.
Ireland’s brand new Butter Blend is available in three flavors: Sundried Tomato & Basil, Chives & Onion, and Peppers & Garden Herbs.
It is a product that achieves a smooth texture by carefully stirring the butter of grass-fed cows. According to the press release.brand It also promoted the health benefits of the product. Beta-carotene is found in the grass that cows consume to make butter, Kellygold said. is an antioxidant.
Kellygold said these flavors can be paired with many different types of food, especially for home chefs. For sun-dried tomatoes and basil, butter crostini for an Italian-inspired sandwich or grilled cheese. The brand says steaks and vegetables can be topped with chives and onions flavors, while bell pepper and garden herb varieties can be used to make pasta primavera and spicy popcorn.
Alexandra Vinci, Brand Manager, Kerrygold, said: “Home-blended butter is gaining popularity on social media, and as the number one brand of imported butter, we bring Irish perspective and expertise on growing culinary trends to consumers. We are excited to offer it.” , stated in the press release.
Owned by Irish dairy company Ornua, Kerrygold was first established as a luxury butter in 1962. The brand’s products are sourced from 14,000 small farms in Ireland, with annual global sales of $1 billion in 2019, the company said.
Kelly Gold’s products are priced at a premium compared to traditional butter, but the expanded flavor line could encourage adoption among new consumers seeking variety. The global butter market is projected to reach a value of $51.6 billion by 2028, growing at a CAGR of 2.6%. According to Grandview Research.
— Chris Casey
Takis sweeten the heat with Dragon Sweet Chili
Americans are snacking more and more, and they want bold flavors in their indulgent tastes.Takis Gen Z favorite brands are embarking on this change with their flavorful and spicy rolled tortilla sticks.
The brand launched “Taki Dragon Sweet Chili”. The new variety combines the traditional intense heat of Takis with a touch of “numbing” sweetness. According to the press release.
The Dragonsweet chili variety has already earned rave reviews with Canada’s 2022 Product of the Year award.