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The rest look at some of the product ideas that appear everywhere. Some are interesting, some are amazing, some are the kind of ideas we never dream of. We can’t write about everything that was pitched, so here are some leftovers that were pulled from our inbox.
Pop Secrets expand beyond microwaves
Pop Secret is pop into the ready-to-eat category New line of bagged popcorn.
Deb Holt, president of our home, who owns the Pop Secret brand, said the service is intended to meet consumers’ “convenient snack needs.” The release includes three flavors: cinema butter, home-style sea salt and double cheddar.
“Pop Secret’s ready-to-eat popcorn debut is a huge moment for our home’s mission to create coveted, high-quality snacks not just for the brand, but for every occasion,” Holt said in a statement.
Ready to eat popcorn brands have seen growth as companies leaning towards trends like protein and low salt. Less evil saw sales increase of 58% in 2025. SNAC International Industry Report.
However, overall category sales fell 4% amid inflation in the popcorn aisle and increased competition, SNAC said. To gain advantage, companies often focus on leveraging brand names through partnerships or debuting healthier twists in categories.
Pop Secret’s ready-to-eat line will be released at Sam’s Club in cinema butter in June, followed by a nationwide rollout in Kroger in butter and cheddarder flavours in August.
–Sarah Zimmerman
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Courtesy of Hershey Company
Hershey takes caramel to the campfire
A summer bonfire is about to kick off, and one new candy bar is ready for the S’mores season.
Hershey has it The latest release has been announceddesigned to be paired with marshmallows and graham crackers along with Hershey milk chocolate and caramel.
“Our signature milk chocolate and golden caramel combination transforms the bar of Classic Hershey into something extraordinary. It’s a tradition rethinked with the right touch of dul.”
Chocolate is available nationwide for a limited time in a 6-bar pack.
S’mores first became famous in the 1920s after recipes appeared in Girl Scouts’ guidebooks. And the luxurious snacks became a staple for backyard cooking and camping trips.
Hershey has invested heavily in the chocolate supply chain to meet the demand for sweets, with a billion dollars planned over the next few years. Last month, they opened a new chocolate processing factory in Hershey, Pennsylvania, to boost production of Hershey’s chocolate, wreaths and kitcats.
–Chris Casey
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Provided by Digiorno
Digiorno fires advanced frozen pizza
Digiorno is raising the heat with a new wood-firing style crustal pizza.
The brand owned by Nestlé said Digiorno will enhance the home pizza experience by replicating restaurant-style pizza from consumer ovens. Artisan-made pizzas are available in four varieties: four cheeses, an Italian meat trio, the best specials and premium pepperoni.
“Digiorno is known for consistently offering freshly baked flavours and crust innovations, and wood-fire style crustal pizza is no exception,” said Kimberly Holowiak, senior brand manager at Digiorno. “This new crust offers everything people love about wood pizza. [a] Pizza oven. ”
Pizza will be available nationwide starting this month.
Digiorno is launching a new wooden launch pizza, consistent with growing consumer interest in premium restaurant-style frozen meals. Data provided by Nestlé shows that this is a major reason for the increase in sales in the Frozen Wood Fired segment by $67 million last year.
Digiorno is one of the best-selling brands in the US in the $7 billion frozen pizza category for the 12 weeks ending October 6, 2024, with Red Baron being the top-selling product in the segment, with sales of $317 million, and Digiorno continues at $276 million. Statista data will be displayed.
–Christopher Doring
