Leftovers takes a look at some of the product ideas that pop up everywhere. I can’t write about everything that was proposed.
Coors-icles provide a cooldown during hot games
At the NCAA Tournament this week, Molson Coors offers sports fans a new way to keep their cool.
Brewing giant Coors Light brand is introducing Coors Cruz, a non-alcoholic, beer-flavored popsicle fan can use to “keep cool” when things heat up this March. Coors-icle is intended for consumers 21 and older. The limited-time offering is inspired by the flavor and refreshment of the popular beer.
“Every point, slam dunk, assist or block puts you on the edge of the seat, but the taste of Coors Light Coors Kul will bring you back to a sober moment,” said Marcelo Pascoa, Vice President of Marketing, Coors Family of Brands , said in a statement. “We are allowing fans watching the game at home or in bars across the country to cool down with Coors Eye.”
After a long struggle for many once-popular beers, beers such as Coors Light are on the rise.
Gavin Hattersley, CEO of Molson Coors, said: Said at the company’s financial results briefing in February The company’s Coors Lite and Miller Lite revenues are “significantly above 2019 levels” for both brands’ U.S. businesses, the chief executive said, adding that they are “healthier than they have been in years.” pointed out.
Molson Coors and its Coors Lite brand are no strangers to March-themed gimmicks to grab attention and connect with consumers. Last year, the Chicago-based brewer sold beer-flavored lollipops, which were also alcohol-free, but had a bubbly foam similar to what consumers experience when they drink beer. It had a top of
But brewers say these quasicles are the real deal, and they’re different than the last time the company pitched them. Coors Light’s Twitter on April 1, 2014 Account that posted the photo of “Coorsicles: The World’s Most Refreshing Popsicles”. Despite the enthusiastic and excited reaction, Brand replied that it was an April Fool’s joke.
The company will be selling a limited number of 6-packs of the Coors Light Coors Cruz online through March 24th. It’s also available at over 800 bars nationwide during March Madness.
A limited supply of non-alcoholic, beer-flavored popsicles will not be a major source of income for Molson Coors. Rather, the service promises to be a way to generate consumer buzz online. Many of these individuals no doubt have a beer he’s had or he’s had two, and in an industry inundated with options, Molson Coors believes that popsicles will continue to head beer in his March and beyond. I hope to be able to float on
— Christopher Doring
Hormel literally burns down his coat for Black Label Bacon
For some food brands, March Madness is the time to debut new products that basketball fans can enjoy watching their favorite schools knock out each other. Hormel takes that idea one step further.
Meat giant announced Hard coat smoked black label bacon, smoked with cherry maple wood used to make the floors of the 2023 March Madness College basketball tournament courts. Hormel said he worked with Conor Sports, the company that designed the court. Connor Sports trimmed the ends of the timber used to construct the flooring.
Nick Schweitzer, senior brand manager at Black Label Bacon, said in a statement: “Even if your bracket breaks early, you can still taste the sweet victory with limited-edition bacon.”
Consumers can enter to win bacon through March 20th on the product’s website. Hormel’s regular Black Label Bacon is also hardwood smoked.
This isn’t the first time a food brand has thought of incorporating the terrain used in a major sport into a new product. Ahead of the 2022 Super Bowl, the Rays debuted a limited-edition line of chips grown in soil harvested from the fields of his NFL stadiums across the country.
Hormel is known for using big sporting events for exclusive items, including the past two Super Bowls. In 2022, Chili Cheese presented his keg, and this year he debuted a flavored beer followed by a chili cheese dip.
— Chris Casey
Girl Scout Thin Mint Seasoning Makes Cookies Last Longer
For Girl Scout cookie fans, B&G Foods’ newest seasoning will allow consumers to enjoy the treat all year round.
CPG makers have rolled out the Girl Scout Thin Mint Seasoning Blend, which consists of dark cocoa, mint flavor, and fine crumble to emulate the flavor of the popular cookie. B&G says the seasoning can be added to a variety of foods and beverages, including brownies, cupcakes, pancakes, oatmeal, ice cream, coffee and hot cocoa.
Julie Gould, Senior Director, Brand Marketing, Spices and Flavor Solutions, said: For B&G Foods, said in a statement“I can’t wait to see what fun recipes and uses consumers come up with.”
B&G’s diverse portfolio includes renowned seasoning brands such as Durkee, Spice Islands and Mrs. Dash. More recently, however, it has taken brand equity in sweets created by other manufacturers to offer new offerings.
In recent years, the New Jersey-based company has partnered with General Mills and Mars Wrigley to launch Cinnamon Toast Crunch and Twix Shakers, respectively.
Seasoning blends have been a hit for B&G as consumers continue to cook and bake at home, even as COVID-19 eases. In the case of Girl Scout Thin Mint, this blend allows shoppers to taste flavors beyond the cookie and long after the Girl Scout cookie time is over.
— Christopher Doring