At Leftovers, we highlight some of the product ideas that pop up here and there. Some are interesting, some sound great, and some are types of ideas we wouldn’t even dream of. I can’t write about everything that has been sent to me. So here are some remaining excerpts from my inbox.
Reese’s caramel is sweet
Reese’s, a popular combination of peanut butter and chocolate, is joined by caramel, another staple in the candy aisle.
In response to consumer demand, Hershey added a gooey layer of caramel to the popular confection to create Reese’s Caramel Big Cup.
“Next to peanut butter, caramel and chocolate is the most requested combination,” Emily Stover, senior associate brand manager at Reese’s, said in a statement. It will be available,” he said. “We know what our fans want and we’re delivering it with Reese’s His Caramel His Big His Cup.”
Reese’s Caramel Big Cup will go on sale nationwide from November 17th.
With annual sales of more than $3 billion, Reese’s has a 100-year history and is packed with everything from Reese’s Pieces and pretzels to potato chips and Reese’s Puffs Cereal.
Hershey said there are currently about 100 products under the Reese’s brand, including Reese’s cups in various sizes made with milk chocolate, dark chocolate and white cream.
Like other food and beverage companies that have prioritized meeting demand for their products and maintaining service with retailers in recent years, Hershey has brought innovative products to market like Reese’s Caramel Big Cup. We plan to accelerate the pace at which we do so.
Hershey CEO Michelle Bach told Wall Street earlier this month that the maker of Kissies, Dots and Almond Joy has “stepped up” its innovation plans for 2024. She said “higher levels of innovation” will play a bigger role. We drive the overall business as well as the placement of shelves, displays, and additions in retail stores.
— christopher dohring
please egg my cup of joe
Consumers who don’t have time to prepare waffles in the morning now have another way to enjoy the taste of breakfast food.
Consumer staples giant Nestlé has debuted its latest Coffee Mate creamer flavor, Eggo Waffle and Maple Syrup, in collaboration with Keranova’s breakfast food brand. This product is expected to be available in January. Nestlé said in a press release that the creamer is “perfect for a snowy brunch or a cozy winter morning.”
“Coffee Mate fans know we’re dedicated to bringing popular, unexpected new flavors to our limited-time products to add an exciting twist to your daily coffee routine.” Leonard Eispuru, Nestlé’s vice president of beverage brand marketing, said. said in a statement. “Breakfast flavors, especially maple, are one of the most requested. Breakfast and coffee go hand in hand, so he thought there was no better combination than Mate and Eggo.”
Launch following the appearance of Keranova Another Nestlé product, Sensations Ego Maple Waffle Flavored Milk Waffle Brand. This ready-to-drink product was also promoted to consumers on the go.
Nestlé’s Coffee Mate brand, known for its range of creamers featuring flavors such as Twix and Pop-Tarts, continues to evolve alongside its parent category. Last month, the consumer goods giant announced it was expanding the brand into ready-to-drink iced coffee.
Eggo flavors are also being reused in other product areas, including hard drinks. In August, Keranova partnered with spirits brand Sugarlands Distilling to launch Eggo Brunch in a Jar Sippin’ Cream, a 20% alcoholic beverage. Last year, the company collaborated with a fellow alcohol manufacturer to introduce a Hard Eggo Nog drink for the holidays.
— Chris Casey
Oatly and Insomnia sign sweet food service sales agreement
There are few food and drink combinations as nostalgic as a glass of milk and a warm cookie.
Now, Oatly and Insomnia cookie brands are bringing that quintessential feeling to plant-based consumers.
The Swedish oat milk maker’s Original Milk and Chocolate Milk will be available at all 250+ Insomnia stores across the U.S. starting November 16th.
“Insomnia Cookies has built a great brand and reputation by delivering great cookies and more,” said Mike Messersmith, President of Oatly North America. We’re excited to continue building.”
The company’s new U.S. food distribution agreement comes a week after the company reported third-quarter results and announced plans to halt construction on two new factories in Peterborough, UK, and Fort Worth, Texas, US. I was disappointed. .
Oatly said the move was aimed at helping the company focus on an “asset-light strategy” following a “detailed review of its supply chain network in both regions”, chief executive Jean-Christophe Fratin said. The company’s CEO told investors during a recent earnings call.
The foodservice partnership also comes as Oatly saw lower retail revenue in the third quarter. Flatin said the company’s overall revenue growth was “partially offset by declines in foodservice and other channels” when compared to the same period in 2022.
Oat milk is at the forefront of the plant milk revolution. In 2020, it became the second most popular plant-based milk option.
The company touts its products as having “the same creamy taste, foam, and functionality as cow’s milk, and generally has a lower climate impact than cow’s milk.”
“Oatly is the original oat milk and paved the way for the plant-based milk revolution,” said Tom Carsona, Chief Marketing Officer, Insomnia Cookies. “We’re excited to offer this new product to our customers who are increasingly looking for earth-friendly non-dairy options. Paired with our signature warm and delicious cookies, you can’t go wrong. .”
— Elizabeth Flood