At Leftovers, we highlight some of the product ideas that pop up here and there. Some are interesting, some sound great, and some are types of ideas we wouldn’t even dream of. I can’t write about everything that has been sent to me. So here are some remaining excerpts from my inbox.
Frito-Lay twists Cheetos into pretzels
Iconic cheese snack brand finds new entry category with Frito-Lay’s Cheetos pretzel launch.
One side is a regular pretzel, and the other side has Cheetles, the cheesy orange condiment named after the brand. There are two types of pretzels: cheddar and flamin’ hot. Available in 10 oz and 3 oz bags.
“Our fans are always looking for unique ways to experience Cheetos’ signature cheesy flavor, so this latest innovation enters a whole new category,” said Frito-Lay Senior Vice President of Marketing. President Tina Mahal said. statement.
The PepsiCo-owned snack giant said the decision to expand the brand into other categories was based on consumer data. It found that 63% of Cheetos consumers also purchased pretzels. Frito-Lay says flavored products are driving 58% of the pretzel category’s growth.
part lavalPepsiCo Foods North America’s chief growth officer first announced the company’s intention to add Cheetos to the pretzel category in an interview with Food Dive earlier this year. He cited the success of Cheetos popcorn, which debuted in 2020. The products are part of PepsiCo’s plan to expand its $21 billion snack portfolio.
The Cheetos brand, and by extension Flamin’ Hot, which launched in 1991, proved lucrative for Frito-Lay. In 2020, the company launched Cheetos mac ‘n’ cheese, and in November last year, it launched bite-sized Cheetos mini puffs.
As the snack category continues to grow and CPGs compete for consumer attention, the pretzel category is evolving as new entrants take market share from traditional staples.
Hershey’s Dot’s HomeStyle Pretzels brand, known for its bold flavors, has seen strong growth since acquiring the brand for $1.2 billion in 2021.
— Chris Casey
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Courtesy of Campbell Soup
Campbell’s Chunky brings Thanksgiving to soup
thanksgiving may Still more There’s more than a month left, but Campbell Soup is getting into the holiday spirit a little early.
new jersey company The Chunky brand offers: This limited edition soup is a glimpse into the deliciousness of the holiday season.
Campbell’s Chunky Turkey Soup combines the iconic ingredients that define the holiday, including smoked turkey, roasted potatoes, sweet potatoes, green beans, cranberries, and wild rice.
The soup is sold at retailers including Kroger, ShopRite, Harris Teeter and Amazon. Each can has a suggested retail price of just $2.99.
“Thanksgiving is a time when consumers want to splurge,” Peter Herron, Campbell’s Chunky brand director, said in an email to Food Dive. “The Chunky Turkey Bowl offers just that. … It’s mouth-watering, it’s indulgent, and it’s decidedly chunky.”
Like other branded product makers, Campbell’s soup products have been hurt by cash-strapped consumers turning to cheaper private label brands. During the most recent quarter, Campbell said: sUS Soup Ales fell 2%.
The new Thanksgiving-themed soups are unlikely to single-handedly revive Campbell’s sales in this category, but some shoppers may buy cans for the chance to try the new product. People may also start buying Campbell’s iconic canned tomatoes and creamed chicken at the same time.
mark close Campbell’s CEO told analysts in August. The consumer goods giant said it had “refined” its soup portfolio and established “clear areas for growth”.
He added that brands such as Condensed Icon and Chunky are “an attractive segment that demonstrates consumer relevance even among younger households and continues to show long-term growth potential.” .
— Christopher Doering
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Goldfish gets into the holiday spirit with graham snacks
Trick-or-treaters haven’t collected their candy yet, but Goldfish is just a few holidays away from debuting its limited-edition Elf Maple Syrup Grahams.
The Grahams took inspiration from maple syrup, one of Buddy the Elf’s main food groups. According to the company, it has sweet brown sugar and butter flavors with caramel and vanilla notes.
Although this holiday blockbuster was released 20 years ago, the 2003 film still ranks #1. One of the most popular Christmas movies of all time According to CNBC, the film grossed $225 million worldwide.
Will Farrell, who plays Buddy, references his four major food groups in a scene where he sprinkles spaghetti with maple syrup and crushed candy canes. Among them are candy, candy canes, candy corn, and his favorite syrup.
In 2019, Campbell Soup announced plans to refresh its Goldfish brand by introducing new packaging formats in stores beyond its core demographic. We also wanted to create a way for consumers to interact with snacks rather than just eating them.
With new holiday-themed flavors, the company hopes the snack will “spread holiday cheer and bring smiles” to consumers. This is a play on the famous quote from Buddy the Elf in the movie.
Snack brands such as Goldfish and Kettle played a big role in increasing Campbell Soup’s sales. Segment posted: Organic sales increased 9% in the fourth quarter.
— Elizabeth Flood
