A great company culture doesn’t just lead to better performance, it also helps the people who work there thrive and engage, giving them greater meaning and purpose. However, the central role that curiosity plays in shaping organizational culture is often overlooked. To unlock the potential of an organization and the people within it, a good leader must demonstrate consistent curiosity in four key areas: First, you must be interested in employee values and motivation in creating and maintaining a company’s culture. Second, you need to instill curiosity in your customers, wanting to know not just about your products and services, but also about “why” they like your organization. Third, leaders must reflect with openness and curiosity, especially about their own changing roles. Finally, leaders must remain concerned with the changing nature and circumstances of their companies over time and adjust their culture accordingly.
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