Not surprisingly, the future of digital retail has arrived in Paris.
Today SPIN by lablaco launched its first digitized retail experience called Web3 Fashion: The Origin Story at the prestigious Galeries Lafayette Champs Elysées. The plan is to host her 3-week takeover with Crypto.com to educate consumers on how digitized fashion can pave the way for a zero-waste, more sustainable future. indicate. Highlights of the exhibition are spina marketplace where consumers can buy and rent clothing, artwork, and physical spaces using virtual and augmented reality.
Talking to TechCrunch, Founder of SPIN Lorenzo Albrigi When Eliana Kuo They say this is one big step in their hopes of digitizing retail to promote a circular economy. The partnership with Crypto.com is for payments, not transactions, Albrighi said, adding that since much of the technology is still new to adapt, fashion will likely see the impact of the current crypto winter. He added that he would not.
SPIN’s focus is high-end fashion, which typically has a long secondary life after purchase.Fashion is one of the world’s most polluting industries he and responsible 20% of water pollution and up to 10% of total CO2 emissions. We are also reducing carbon dioxide emissions when traveling to stores by car. And a lot of fashion, especially fast fashion, ends up in landfills.this is presumed to be 64% of the 32 billion garments produced in the fashion industry each year end up in landfills.
Founders of CFS – Eliana(ShihYun) Kuo, Lorenzo Albrighi_ Images
Gone are the days when you have to go to a brick and mortar store to try on clothes, for example. SPIN allows users to enter her VR version of her favorite store and talk to her avatar customer service agent to buy clothes. No headset required. Anyone with an internet connection can use the app. Simple, chic, and the future of shopping. SPIN projects high-quality digital images of the products into their homes, allowing consumers to see what Murakami looks like on the wall and how the dress looks at night.
At the exhibition, visitors will be able to use cryptocurrency to purchase items from their favorite independent designers with SPIN and try on “phygital” (physical digital) clothing using virtual avatars. Each physical garment purchased has a QR code label sewn into it, allowing consumers to easily scan, verify and track the lifecycle of the product.
Built with a more sustainable blockchain flow, the SPIN app helps track ownership of items. This ensures that consumers always know where their products are coming from and where they are going. This feature is one of his easy, accessible starts to help consumers become more aware of the lifecycle of their clothes and perhaps how quickly their shopping habits go to waste. is. In other words, no one wants to be the person listed on the blockchain who trashed the turtleneck.
“The final piece of the puzzle is reducing friction for anyone accessing the virtual space beyond the virtual reality headset,” said Albrighi. “We look forward to seeing his VR experience on mobile phones and desktop computers reduce that barrier and make it accessible to all users around the world.”
Kuo added that he hopes the exhibition and app will help consumers understand how the digital world can help create a better face-to-face world.
“We are building Web3commerce and marketplaces to add value to the physical world,” she said. “Physical fashion products are like works of art that record the times, humanity and culture in which we lived. Learn from our history and become knowledgeable.”
SPIN’s first investor was Arnaud Massenet, co-founder of Net-a-Porter, which has since been funded by Dapper Labs, plans to raise capital throughout the year.The goal has always been to raise as little money as possible from strategic investors. was to do That strategy proved fruitful in last year’s slowdown in ventures.
While SPIN is currently focused on luxury consumers, it’s not hard to imagine how such an app would impact markets in desperate need of transfixes such as fast fashion. . These exhibitions and support from investors and partners provide an opportunity to showcase how the company envisions the next generation of fashion when it comes to manufacturing, business models, communications, retail and even customer service experiences. Mr. Kuo says that
“Technology is key to making fashion more sustainable and circular in the long run,” she said. I’m here.”
