Dive overview:
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Keurig Dr. Pepper debuts the company’s first family of coffee machines, giving consumers more options when making iced coffee. Unlike previous models that offered a single brew size for iced beverages, the new device offers an even wider selection of brew options ranging from 8 to 12 ounces.
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The Keurig K-Ice Brewer line includes three new coffee makers and five Iced K-Cups, allowing consumers to switch from cold to hot coffee according to their preference. Brewery features include: “b”The “Ice Brew Option” automatically adjusts the brew temperature, starting hot to maximize the flavor of the ground coffee and cooling to minimize melting ice.
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Millennial and Gen Z consumers tend to explore new coffee types and flavors, and iced coffee is the biggest beneficiary. The cold brew sector is expected to grow to $3.11 billion by 2030 from just under $500 million last year. Data from Skyquest showed.
Dive Insight:
The Keurig Dr. Pepper coffee making platform has long been associated with hot coffee brewed in the office or at home. But the beverage giant is looking to give the popular beverage a bigger boost by focusing on consumers who prefer cold drinks. And for good reason.
According to Keurig Dr Pepper, 73% of Gen Z consumers aged 18-24 drink iced coffee every week. At the same time, the beverage maker said 8 out of 10 iced coffee drinks are consumed at home. In recent years, cold coffee and iced coffee have become more popular, even in winter. At Starbucks, cold coffee accounts for 75% of drinks sold in the warm season and 60% in winter. The New York Times reported.
“circleWe are excited to further expand our beer and coffee portfolio to meet consumer needs,” said Becky Opdike, senior vice president of coffee marketing at Keurig Dr. Pepper. “With his new K-Iced range, consumers not only get the flavorful hot coffee they expect from Keurig, but also the refreshing iced coffee at the push of a button, all in one coffee maker.”
Keurig remains a profitable platform for its parent company, with sales reaching nearly $5 billion in 2022. The company made the announcement in February. Net sales for the year increased 6.2% on 7% price increases offset by a 0.8% decline in volume/mix. Keurig brewing systems are now available in his 38 million homes in the US, an increase of 10 million since 2018.
As Keurig Dr. Pepper seeks new ways to help grow its coffee business, a machine that can brew both iced and hot coffee, with greater control over brewing, is a perfect fit for current trends. and provide more flexibility to the consumer. Versatility and convenience.
but Keurig K-Iced will compete against the overcrowded category of instant iced coffee produced by the beverage giants.
Almost every beverage or coffee maker has a product, including Monster Beverage, Chobani, Danone’s Stok, Coca-Cola’s Costa, and Dunkin. PepsiCo sells Starbucks We have been selling ready-to-drink coffee at the store for a quarter of a century. But Big Food isn’t the only company capitalizing on this trend. More start-ups are also launching ready-to-drink products, including California, Rise Brewing and La Colombe.
