The fast fashion company said in a statement that it was following “proper approval procedures” after Justin Bieber furiously called H&M’s new merchandise line “crap” and claimed he didn’t approve the designs.
Bieber posted about his frustration on his Instagram story on Monday. If it were you, I wouldn’t have bought it,” Bieber wrote to his 270 million followers.
“The H&M product they made for me is garbage. I didn’t approve it. Don’t buy it,” he continued in his second story post.
A spokesperson for H&M refuted Bieber’s allegations in a statement to BuzzFeed News.
“Like all other licensed products and partnerships, H&M has followed the appropriate approval procedures,” the statement reads. “In honor of the collaboration and Justin Bieber, we have removed the clothing from our store and online.”
According to Bieber fan page @jbiebertraacker, H&M merchandise was included short sweatshirt dress It features a black-and-white photo of Bieber himself and a bright pink oversized hoodie that reads, “I miss you more than life.” The line is a lyric from Bieber’s hit song “Ghost.”
