Jobber’s latest Home Services Economic Report: 2024 Review and 2025 Outlook says the home services industry has grown in 2025, with an increase in the housing market during recall, increasing consumer confidence, and record-breaking digital payments It is supported by the recruitment. The report aggregates data from over 250,000 home-based services experts and details key economic trends and sector-specific insights driving the industry’s momentum.
Industry recovery and market driving force
The report shows that despite economic uncertainty in 2024, consumer demand is bounced back. The number of scheduled employment declined, but companies maintained revenue by adjusting pricing and increasing job values. A 5.8% rise in single-family home prices in the fourth quarter of 2024 encourages homeowners to invest in renovations, repairs and remodeling projects.
New home construction is also expanding, with slower home growth indicating greater demand for housing services professionals. Furthermore, digital payments continue to rise rapidly, with nearly 50% of transactions being made digital in 2024, and expected to exceed 50% in 2025.
“Our latest report highlights how businesses adapted their pricing strategies to change consumer demand, leverage digital tools and remain competitive in 2024.” “Long-term Despite inflation concerns and uncertainty about interest rates, our data shows that demand for home services is recovering. As the economy stabilizes and policy decisions unfold in 2025, we are at home. Service entrepreneurs have strong opportunities for growth and long-term success.”
Segment-specific performance
This report categorizes trends across key home services segments, including greens, cleaning, contracts and construction.
- green: The sector, which includes lawn care and landscaping, faced volatility in 2024, followed by a slow year rebound following a spring recession of scheduled work. Businesses had stable revenues as companies offset lower workloads with higher ticket services and pricing adjustments.
- cleaning: The sector, which covers residential and commercial cleaning services, saw a slowdown in scheduled work but recovered later this year. Price adjustments helped to maintain revenue growth.
- contract: The deal, which includes electricians, plumbers and HVAC technicians, faced difficulties in scheduling new jobs in early 2024, but experienced a year-end rebound.
- construction: Construction, both residential and commercial, experienced an early slowdown, but spiked in April and July before it stabilized. This sector is improving due to a recovery in the housing market.
Outlook for 2025: Cautious Optimism
Despite positive indicators, external factors such as political uncertainty and material costs could affect business operations in 2025.
“We have a positive and cautious outlook for 2025,” said Abheek Dhawan, senior VP of Strategy & Analytics at Jobber. “The home services business is seeing more new jobs scheduled, stable revenue growth and continuous growth in digital adoption. Meanwhile, there is considerable political uncertainty at this point, which is what they are saying. It can affect businesses when they are purchasing materials. Overall, the home service category is a key factor in American economic activity and is relatively insulated from volatility. ”
With digital transformation accelerated and consumer spending stable, the home service business is expected to see continued growth opportunities next year.
