iQIYI’s New VR Location-Based Entertainment to Launch Across Major Chinese Cities This Summer – Company Announcement

Future overseas expansion plans Dubai and Bangkok

Beijing
, June 24, 2024 /PRNewswire/ — On June 19th, iQiyia leading online entertainment service ChinaiQIYI has announced plans to launch VR location-based experiences in major Chinese cities this summer, followed by a global rollout. According to Hang ZHANG, Senior Vice President of iQIYI, the initiative aims to expand into offline commercial spaces and the cultural tourism market, highlighting the company’s use of innovative technology to transform IP into compelling offline experiences.

iQIYI Luoyang VR ProjectDebuted in 2008 Shanghai Released last year Shenzhen This summer, along with a new adaptation of the original thriller series Strange Tales from the Tang Dynasty 2: To the West in Shenzhen and Beijing. Plus, the highly anticipated VR immersive theater based on the hit TV series Fairy and devil love Coming soon to Galaxy Macau, ShanghaiThey are preparing for an expected surge in summer travel.

Existing projects in major cities in China include: ShanghaiLuoyang, Xi’anand Hefei As of June of this year, the exhibition has welcomed a total of more than 100,000 visitors. iQIYI is also preparing to expand the VR project on a global scale. Dubai and Bangkok The company is also exploring opportunities in cities across China in the pipeline. Harbin and Changchun.

“Our VR immersive theaters have gained a competitive edge in the market, and their success is underpinned by the widespread popularity of the original IPs on which these projects are based,” Zhang said. 26th Shanghai International Film Festival.

These projects leverage VR technology to modernize and expand the reach of Chinese culture, enhancing the long-term value of iQIYI’s original IP. By employing compelling theatrical sets, immersive audiovisual effects, motion devices with enhanced sensory elements such as wind and water splashes, interactive gameplay and hand tracking input, audiences can now be fully immersed in an unparalleled multi-sensory experience. Additionally, these VR projects increase efficiency and visitor capacity through routes carefully designed to suit each location and associated cultural tourism scene.

By transforming premium content into immersive experiences, iQIYI aims to showcase compelling content and engaging storytelling to a diverse audience around the world through cutting-edge technology, driving the evolution of content experiences in different settings.

Contact: iQIYI Press, press@qiyi.com

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SOURCE iQIYI