Apple has announced its fourth quarter 2023 earnings, with sales exceeding expectations at $89.5 billion. This figure is higher than analysts’ expectations for sales of about $84.18 billion.
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The iPhone 15 series, along with Apple’s release of the 15-inch MacBook Air, contributed to early sales in the quarter. In addition, Apple announced earlier this week his M3 iMac and 14-inch MacBook Pro, as well as the M3 Pro and M3 Max 14-inch and 16-inch MacBook Pro.
Cook highlighted the better performance of iPhone 15 compared to iPhone 14 when analyzing the corresponding period. He emphasized that Apple’s iPhone Pro and Pro Max face supply constraints due to overwhelming demand due to their high prices.
The M3 Mac is expected to start shipping next week and will be reflected in Apple’s first quarter fiscal 2024 results.
Additionally, Apple recently implemented price increases for Apple TV+, Apple Arcade, and Apple News+. This is expected to take effect throughout the next reporting quarter.
Last quarter’s revenue was $43.8 billion from iPhone sales, $22.3 billion from services, $9.3 billion from wearables, $7.6 billion from Macs, and $6.4 billion from iPads. The company’s profit was $22.96 billion.
In an interview with CNBC, Apple CEO Tim Cook expressed confidence that the Mac is poised to significantly improve its performance in the upcoming December quarter.
Mr. Cook highlighted the introduction of the M3 and other new products as factors contributing to this positive outlook. He further emphasized that the lack of a year-on-year comparison phenomenon further strengthens Mac’s outlook. Cook also claimed that the Mac business showed exceptional strength during the same period last year.
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