Adult beverage private equity firm focuses on North American category, now growing 30 percent annually
August 122024 – Chicago, Illinois – InvestBevis a leading private equity firm in the adult beverage industry. Seshayis a leading category curator and innovative product line for the “dry” lifestyle. This growth round investment represents InvestBev’s continued commitment to supporting and expanding the adult beverage market, including the fast-growing non-alcoholic beverage sector.
This partnership with InvestBev will strengthen Sèchey’s market presence and innovation in the non-alcoholic beverages segment. By leveraging InvestBev’s expertise, Sèchey will expand its product line, improve its distribution channels and strengthen its marketing efforts to reach a wider customer base.
“We are excited to support Sèchey’s mission to redefine the non-alcoholic beverage industry. Emily’s commitment to quality and innovation aligns perfectly with InvestBev’s vision,” said Brian Rosen, founder and general partner of InvestBev. “With our industry expertise and strategic resources, we are confident Sèchey will continue to set new standards and achieve impressive growth.”
Seshay has experienced rapid growth in recent years by offering a select selection of leading non- and low-alcohol brands in its flagship store in Charleston, South Carolina. Seshay was widely praised for partnering with Target to dedicate a section of the adult beverage aisle to the non-alcoholic beverage category. With its own beverage line and a curated selection available exclusively at the retailer, Seshay supports the growing demand for non- and low-alcohol beverages by providing a quality alternative for celebrations and social occasions., And connect.
“We are pleased to partner with InvestBev, who have a deep understanding of the drinks industry and a proven track record of successful investments,” said Sèchey’s CEO and founder., Chief Curator Emily Heintz said: “This investment is testament to our team’s hard work and the growth of the non-alcoholic drinks category as more consumers seek healthier options. We look forward to leveraging InvestBev’s expertise to drive our next phase of growth.”
Notable industry statistics:
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The global non-alcoholic beverages market is expected to be valued at over $1.2 trillion in 2023, growing at a CAGR of 6-7% through 2030.
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Online sales of non-alcoholic drinks are growing 30% annually, forcing brands to adapt their distribution strategies to digital platforms.
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Non-alcoholic beverage brands at grocery chains have seen a 15% increase in shelf space over the past three years, signaling growing retail presence and consumer demand.
InvestBev’s investment in Sèchey marks an important step in the company’s strategy to diversify its portfolio and support innovative brands across the adult beverage sector. With $200 million in assets under management and $100 million in private credit, InvestBev remains a trusted partner to brands looking to scale and succeed in competitive markets.
About InvestBev
Founded in 2015 by Brian Rosen InvestBev GroupInvestBev Group, a division of Growth Beverage, has grown into a leading adult beverage private equity firm. Led by third-generation industry veteran Brian Rosen, InvestBev Group has raised nearly $200 million across four past funds and also founded a $100 million credit platform, InvestBev Credit (formerly Algoma Capital). The firm specializes in short-term return opportunities, with uncorrelated investments as a cornerstone of its strategy. Website|LinkedIn
About Sèchey:
Seshay is a leading non-alcoholic beverage brand, category curator and marketplace committed to providing consumers with premium, innovative products that promote healthy lifestyles. With a focus on quality and taste, Sèchey offers a diverse range of alternatives to meet the growing demand for non-alcoholic and functional beverages. Website|Instagram
