Numerous studies have shown that we forget much of what we experience over the course of a day. Knowing this, how can we craft our messages to increase the chances that people will remember them? The authors use concepts from memory science to help you craft messages that are more likely to be remembered, whether it be a presentation, email, or speech. One way to create a memorable message is to break it down into chunks. Clearly link the points you want to convey under a central idea. This approach allows your audience to piece together the pieces in a meaningful way and build a rich memory for the material. Or, when communicating about a complex topic, use concrete examples rather than vague ones to help make your message more memorable. Remember to offer a callback, because recalling what you previously learned makes it more powerful and easier to access when needed. Finally, stimulate curiosity. The key to memorable communication is not to tell you the answer, but to establish a compelling question.
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