A new gladiator has stepped into the ring in the bustling arena of social media. Its name is Roar Social, and it’s entered with a solid $10 million in seed funding. But Roar is more than just an app icon on your screen. The platform urges us to take a hard look at which generations are really throwing money at philanthropy.
A tech startup throws a stone at the donation game
Roar Social is more than just uploading selfies and sharing memes. We’re replacing all “likes” with “donate” buttons, turning each one into a small donation potential. Every click can sprinkle the world with goodness thanks to a concept they call “Gamified Giving.” This original idea is the brainchild of Robert He Weiss, a technologist, serial entrepreneur and novice at making waves.
Roar Social targets Gen Z and Millennial Americans and gives them exciting tools to express their values. (Lore Social)
How gamified donations will revolutionize social media
The platform ushers in a new era of social media engagement where users don’t just scroll and double-tap, they serve a greater purpose. From professional content creators to ordinary users, everyone can devote their time, attention and creativity to social good. The platform is powered by ‘Gamified Giving’, which replaces the traditional ‘Like’ button with a ‘Donate’ button and encourages donations as small as a penny.
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From professional content creators to ordinary users, everyone can devote their time, attention and creativity to social good. (Lore Social)
Roar Social: A Platform for Socially Conscious Content Creators
The platform targets Gen Z and Millennial Americans and gives them an exciting tool to express their values. These demographics show a deep interest in social issues and are often more socially conscious than any other generation. Roar Social takes advantage of this by providing a platform where users can join the “Hero Cause” community and collaborate with “allies” to create together content that not only entertains but also impacts real life. increase.
Roar Social is inviting creators, influencers and users to sign up for VIP early access to the beta coming to Apple’s app stores later this summer.
Which generation gives more?
This leads to the interesting question of which generations donate more. This is a broad question, but given that giving habits tend to vary from generation to generation, the answer can be complicated.
Baby Boomers: The Generous Generation
Baby boomers born between 1946 and 1964 are veterans of giving known for their generous giving. They make up 23.6% of the US population and 72% of baby boomers donate an average of $1,212 to charity annually. They employ tried-and-tested methods like direct mail, checks, and phone calls to donate left and right. But don’t let their old-fashioned approach fool you. They have also ventured into the digital realm, actively responding to email complaints and online platforms.
Generation X: The Giving Underdog
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What about the often-overlooked generation in the donation game, Generation X? They may be underdogs, but they never matter. They make up his 20.4% of the US population. They are quick to respond to social media calls and are passionate about personalizing the donation experience. They are most likely to raise money for a cause, make pledges, or volunteer their time to an organization. We also focus on personalizing and customizing the donation experience.
Millennials: socially conscious and tech-savvy donors
But don’t forget the younger generation. Millennials and Gen Z are the groups Roar Social focuses on. Millennials are champions of social causes and grassroots organizations. They are tech-savvy, digitally connected, and prefer to donate through online platforms and crowdfunding sites. They make up 25.9% of the US population and 84% of them donate to charity. Their annual average donation is $481.
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Generation Z: Social media savvy, value-driven donors
New to the scene, Gen Z still doesn’t understand their giving habits. What we do know is that they are eager to donate quickly through social media platforms and support causes that resonate with their personal values. They are particularly likely to donate because they feel it’s the right thing to do, and donate in less traditional ways, such as individuals and grassroots movements, as well as established charities. . As of this year, almost half (43%) have donated to personal causes on her GoFundMe or similar platform in the past year.
Generation gap in philanthropy between Gen Z and baby boomers. (Cyber Guy.com)
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Generational change in philanthropy
So who donates the most? Well, baby boomers may be in control of traditional giving, but when it comes to philanthropy, the future of digital, voluntary and socially conscious giving, millennials are on the rise. Gen and his Gen Z.
Cart key points
With Roar Social’s innovative approach, we are witnessing the dawn of a new era of philanthropy. How we give is more important than who gives the most. The next time you scroll through your feed, remember that every tap can be a chance to change the world. Isn’t that a cause worth fussing about?
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