How Should Gen AI Fit into Your Marketing Strategy?

Generation AI (GEN AI) has sent shockwaves of technological disruption throughout the market ecosystem. marketing– Hire stakeholders to tackle the meaning, opportunities and challenges. Because they produce different forms of content, marketers often view them as powerful advances in creating product copies, blog posts, video ads, web ads, personalized offers to customers, and market research (for example, Gen AI can be used to predict responses by prospects, customers, and other market participants). Certainly, the 9th edition of Salesforce Marketing Status Reporta survey of 5,000 global marketers found that “implementing or utilizing AI” was a top priority. Some organizations use GEN AI tools to significantly improve their marketing outcomes. for example, Vanguard We increased the conversion rate for LinkedIn AD by 15% using Gen AI. Similarly, Unilever Customer service agents rely on Gen AI to rely on a way to reduce time by 90%.