Inman contributor Brandon Doyle made it his goal to interview 100 real estate professionals. Below is a snapshot of those conversations.
Craig Grant spent 18 years in the real estate industry, emerging as a thought leader in the technology sector. As CEO of The Real Estate Technology Institute (RETI.us), Grant coaches agents and professionals alike in the realm of technology, providing insight on leveraging technology tools to enhance their business.
His enthusiasm for learning and educating others is contagious, inspiring real estate professionals to embrace technology rather than fear it.
Under Grant’s leadership, RETI.us has grown to become the go-to resource for real estate professionals looking to hone their technical skills. “We have a team of top experts in the field and his library of over 3,000 educational videos,” says Grant. Sharing “Includes product reviews, CRM generator, weekly webinars, and more.”
RETI prides itself on remaining independent and unbiased, as we do not rely on industry vendors to generate revenue. This is a move that sets it apart from other similar platforms.
Despite the obvious excitement the technology brings to Grant, he acknowledges the challenges agents face in the rapidly evolving technology field. “The fear of technology and change is holding people back,” Grant said, noting that overcoming this hurdle can take agents to the next level in terms of customer service, operations, marketing, and ultimately revenue. It points out that it can be pushed up.
Speaking on stage began as a way for Grant to sell his website, but it morphed into something bigger. He confessed: people So I started branching out. ”
Currently doing more than 150 speaking engagements a year, Grant enjoys demystifying technology and marketing, providing empowering lightbulb moments for real estate professionals.
When it comes to travel, the opportunity to see new places is good, but the reality of being a professional speaker can be a little isolating. Despite this, Grant is motivated by a strong desire to educate and help others. His secret to maintaining his audience’s trust is simple and straightforward. He is always honest and never pretends to know something he doesn’t know.
For aspiring speakers, Grant offers three key recommendations:
- Don’t be afraid to expose yourself.
- Create your own custom content.
- Build relationships rather than just seeing people as customers.
Seeing the lack of attention professionals pay to security led me to dig deeper into cybersecurity and technology risk management. Mr. Grant recognized a gap in his industry and came forward to lend his expertise on a previously underserved subject.
To overcome fear of technology, Grant says it’s important to bring technology learning down to the user’s level and help them understand that mistakes can easily be corrected in today’s tech-savvy world. is thinking. “The worst thing you can do right now is[元に戻す]It’s about the click of a button,” he added.
Grant’s strategy is simple but effective, especially for agents who are struggling to keep up with rapid changes in the industry due to advancements like AI. That is, he only works on one new thing at a time. People often become overwhelmed by trying to implement too many new technologies at once.
His latest project, CRM generator and upcoming Tech Guide exemplify his commitment to making technology more accessible to real estate professionals. CRM Generator helps real estate professionals identify the best CRM system for their needs. Meanwhile, Tech Guide promises unbiased reviews and discounts on a variety of tech tools, making it a comprehensive resource for real estate professionals.