In the past, creating relevant and resonant sales conversations required hours of work and research. This type of intensive preparation work is usually sidelined by the average seller because a seller’s time is at such a premium. However, with advances in AI, the excuse that this kind of preparation takes too long is quickly disappearing. Modern sales platforms have the potential to help the average seller achieve expert-level readiness in a fraction of the time, increasing relevancy and credibility with buyers.
Progressive sales leaders have been using AI and machine learning to improve organizational efficiency. Revenue operations and enablement teams are fine-tuning advanced models built for structured data stored in tools like CRM systems. Many vendors have provided powerful ways to identify patterns and suggest new sales methods, improved forecasting, and even changes to sales incentives.