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One of the biggest factors in President-elect Donald Trump’s landslide victory was his historic support from Hispanics. Mr. Trump almost single-handedly transformed the Republican Party into a multiracial, working-class party.
Trump won 46% of the Hispanic vote, a dramatic improvement from 32% in 2020, according to NBC exit polls. Mr. Trump beat George W. Bush’s 2004 Republican high of 40%.
Trump won with Hispanic men by 12 points. And he won a full 58% of Florida’s Hispanic vote. In Starr County, Texas, which has historically been 97% Latino, Trump’s overall approval rating rose from 19% in 2016 to 57% in 2024.
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Even die-hard Republicans could not have predicted this historic political realignment. But I have long argued that Hispanic values of faith, family, hard work, and entrepreneurship make them a natural Republican base.
President-elect Donald Trump and his family are preparing for his return to the White House. File: The Trump family, Donald, Melania and Barron arrive at the Election Night Watch Party on Wednesday, November 6, 2024 in West Palm Beach, Florida. (AP Photo/Evan Vucci)
In the words of Sen. Ted Cruz, “Our Hispanic community is not just leaving the Democratic Party, it’s returning to the conservative values that kept it from leaving.”
2 years ago I wrote this be A book that explains how Hispanics are the biggest victims of big government policies and unfairly benefit from the free market. Never has this proposition been more true than during the Trump and Biden-Harris administrations.
Consider this startling statistic. According to U.S. Census Bureau data, real median income for Hispanic households increased by $6,500 between 2017 and 2019, a 10 times increase from 2021 to 2023 under the Biden-Harris administration. increased in speed.
Hispanics ignored campaign and mainstream media rhetoric calling President Trump a racist and focused on the records of these administrations when voting.
Latinos have been on the front lines of America’s economic and social decline under President Biden-Harris. Because they are less likely to hold assets, they have been particularly hard hit by historic inflation.
Rising gas prices in recent years have also affected Hispanics, who often make a living driving from job to job, as opposed to laptop-class elites who often work from home. is giving.
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Hispanics are more likely to live in working-class neighborhoods with high crime, poor public safety, and a lower quality of life. Shoplifters, vagrants, and thugs usually don’t set foot in wealthy white suburbs. George Gascón, the pro-crime district attorney in Los Angeles, a city with a large Latino immigrant population, lost his re-election bid.
Issues of culture and faith were also important. Hispanics were religious and were disgusted by the left’s obsession with transgender issues. President Trump’s final ad, “Kamala’s agenda is ‘them, not you,'” resonated with these voters.
President-elect Donald Trump has worked hard to reach out to Hispanic voters. File: President Trump reacts during the Univision Noticias town hall event in Doral, Florida on October 16, 2024. (Photo by Joe Radle/Getty Images)
Republicans also had grassroots support. The Job Creators Network Foundation launched the Hispanic Vote Coalition earlier this year to encourage Hispanics to vote for their values. We expanded into Hispanic neighborhoods in battleground states with Spanish-language advertising, media, and materials for small business, faith, and community leaders. We found a receptive audience who were actively engaged with political issues and who were tired of being disrespected and taken for granted by Democrats.
The question now is whether Republicans can consolidate and further extend these gains among Hispanic voters. There is no doubt that the Democratic Party will make a strong push to win them back in future elections.
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To do that, conservatives need to continue to engage and send tailored messages to this constituency, not just during elections but between election cycles. We need a permanent Hispanic engagement infrastructure to make these voters part of our coalition for the long term.
The extent to which conservatives are able to accomplish this will determine whether President Trump’s victorious, multiracial Republican Party can survive beyond his leadership. But for now, please welcome Hispanics to your new political home.
Click here to read more from Alfredo Ortiz
