When it comes to the types of experiences Asian travelers seek on vacation, 88% of respondents said exploring local traditional food and drink is most important to them. Additionally, a majority (84%) want to learn more about the local history and heritage of their destination and connect with the local community while traveling (78%).
The report also found that 73% of Singapore travelers are likely to spend more on travel in 2024 than in 2023, and 74% will cut back on spending in other areas of their lives to prioritize travel. He also made it clear that he is aiming to do so. Travelers from China (85%) and India (81%) feel similarly..
When it comes to spending priorities, the survey found that food and drink emerged as a point of unanimous passion among respondents in Asia, with respondents from China, India, Japan and Singapore all giving priority to next year’s travel planning budget. He cites the culinary experience as his top priority. This is in contrast to the preferences of travelers in other surveyed markets, where exploring adventure and seeking luxury and luxury are priorities.
Read CNA Luxury’s travelogue here
