Celebrity chef Guy Fieri has announced that a new line of nine barbecue sauces and premium seasonings will be available to consumers nationwide in spring 2024. It will soon be available at Walmart and grocery stores nationwide. The new premium sauce was developed jointly with the Mayor. Flavor Town’ himself will take fans from his home kitchen to ‘Flavor Town.’
With global success and a long-standing following as a celebrity chef and Emmy Award-winning television host, Fieri is an expert on bold flavors. Developed in collaboration with the expertise of award-winning sauce and dressing innovators Lighthouse, the new Flavor Town sauce line is a recipe for in-store success.
The rise of premium seasonings and barbecue sauces, outpacing traditional brands and showing twice the volume growth2, highlights market demand for the new Flavortown range. This partnership will introduce limitless excitement and dynamite flavor to these growing categories.
Lighthouse has been a player in dressings, dips, sauces and other innovative consumer packaged products for more than 60 years and continues to expand its presence across grocery store sections. Lighthouse is rushing its way to Flavortown to bring these bold flavors to grocery stores nationwide.
The product lineup includes nine flavorful sauces, including Guy’s Famous Donkey Sauce, Kickin’ Chipotle Sauce, and Smokin’ Hickory BBQ Sauce. All available in diner-inspired squeeze bottles. The new expertly crafted line allows fans to infuse layers of flavor into burgers, chicken sandwiches, grilled vegetables, quesadillas, tacos and more.
Flavortown BBQ and seasoning sauces will be available in the sauce aisles of grocery stores nationwide, with suggested retail prices ranging from $4.48 to $4.98.
1 Circana US MULO latest 52 weeks (until 9/10/23)
2 Circana Market Advantage, US Total – MULO, 26 weeks data ending July 16, 2023