Craig Rowe reviews a recruitment and retention solution called 3 Data Pulse, designed to help real estate teams, brokers, and operations professionals recruit, retain, and manage agents.
Add nuance to your weekly content team beat Newsletter, January team month At Inman. Find out whether you should join a team, what it takes to build a team from the ground up, and when to consider leaving. Additionally, he will receive the coveted Inman Power Player Award, the New York Power Brokers Award and the second class of the MLS Innovators Award.
3 Data Pulse is an agent recruitment, retention, and coaching application
platform:browser
perfect for: Operations Manager, Broker, Team Leader, Agent
top selling points:
• Proactive productivity monitoring
• Intuitive leaderboards and KPI insights
• Multi-office flexibility
• Coaching guidance. personality profile
• Maintenance per agent
Biggest concern:
This software is likely best suited for companies with staff who are committed to getting the most out of the software. Otherwise, despite the attractiveness of the value proposition, it could be seen as a new burden for brokers to grapple with.
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What you need to know
3 data pulse Designed for brokers or team leaders with real business acumen, or at least those who want to create something. This is software for leaders who measure success by more than just the number of cigarette butts on the table, and unfortunately, this approach still prevails to this day.
What this application does is support the user’s vision for their brokerage firm in five years. This is a tool that warns you when driving a square peg stuck in a round hole. Sometimes the agent doesn’t fit what you’re trying to build, or sometimes it doesn’t match what you’re trying to build. Either way, 3 Data Pulse can help you figure it out.
The software benefits from brokers and team managers who have accepted the fact that managing talent is difficult and that agents’ success should not be left solely to them. Transaction management is easy. People are another issue.
In terms of features, you’ll find just about everything you need to find, maintain, and grow your brokerage’s revenue streams here. Dashboards with detailed performance metrics across standalone or multi-office operations include revenue pipeline by office and agent, agent count (losses and gains), recruiting goals with activity insights, and daily EKGs. It displays enough important data to retrieve. Real estate business.
Delving into recruitment allows users to look as deep as they like into potential new agents. It has transaction history and profiles, as well as a set of auto-generated templates that can power outreach campaigns tailored to each lead.
A timeline is created for each recruitment activity, and campaign performance can also be measured. So, like any effective marketing effort, 3 Data Pulse lets users know what kind of message sticks when they try to convince new agents to reprint their business cards. Masu.
We love that this software continues to help you even after you have captured those coveted leads. In addition to onboarding modules that ensure a successful initial courtship, 3 Data Pulse offers coaching as the third pillar between recruitment and retention to ensure mutual success.
It nicely separates the two principles, but doesn’t separate them. Coaching resources include historical list price accuracy breakdowns, average days on market, recent closing details, and ideas on how to best have conversations with targeted agents as you see what’s working Contains a sharp artificial intelligence component.
Graphs and metrics give users transparency into performance declines, why deals aren’t working, or why they’re not getting as many leads this time of year as they did last year. Is it personal? Have they started operating new postcodes?
Administrators can pull data from the CRM to continuously feed agent activity into the coaching component. There’s also the same kind of responsive reminder system and activity notifications you’d expect when saving meeting notes, taking on new buyer or seller leads, or managing deals.
Brokers can also use 3 data pulses as a way to monitor top-down operations. Comprehensive agent directory by location, RealTrends integration to monitor acquisition potential across offices, company-wide leaderboards and other business to ensure weekly, monthly, and quarterly alignment with long-term goals Provide intelligence.
For leaders in the real estate industry, taking on internal responsibilities on a regular basis is not a concept that is easily accepted. After all, a few new agents can quickly turn things around, right? You can always blame the market.
But at some point, taking a long look in the mirror becomes outdated. And all the lines and cracks and imperfections that you were so good at pointing out in others will finally show up in your own appearance.
I know that sounds dramatic. But the best drama is always rooted in truth, and nothing bad can come from a little humility.
If your business goal for 2025 is to survive 2025, you’ll need help beyond smart listing videos and lead provisioning. You’ll probably get some unpleasant looks in the mirror, and you’ll probably hire better people.
Have a technology product you’d like to talk about? Email Craig Lowe
Craig C. Rowe entered the commercial real estate industry at the dawn of the dot-com boom, helping various commercial real estate companies strengthen their online presence and analyze internal software decisions. He currently helps agents with technology decision-making and marketing through Inman’s software and technology reviews.
