Google is trying to make custom-built cloud computing more affordable. armBased server chip. The new processor is expected to launch in late 2024, the company said Tuesday at the Cloud Next conference in Las Vegas.
With its new Arm-based chips, Google is trying to catch up with rivals such as Amazon and Microsoft, which have adopted similar strategies for years. Big tech companies are fiercely competing in the growing cloud infrastructure market, where organizations rent resources in far-flung data centers and pay based on usage.
Google’s parent company Alphabet still derives three-quarters of its revenue from advertising, but the cloud is growing rapidly and now accounts for nearly 11% of the company’s revenue. This sector, which includes corporate productivity applications, is also profitable. According to Gartner, Google accounted for 7.5% of the cloud infrastructure market in 2022, while Amazon and Microsoft together controlled about 62% Estimate.
market leader Amazon Web Services introduced the Graviton Arm chip in 2018. “Almost every service has already been ported and optimized to the Arm ecosystem,” Chirag Dekate, an analyst at technology industry research firm Gartner, said in his CNBC interview. Graviton has won business from Datadog, Elastic, Snowflake, Sprinklr, and more.
alibaba Announcement of Arm processor in 2021, microsoft I did the same thing in November.
Arm isn’t exactly new to Google. Google is oracle-Supported startup Ampere’s Arm-based chip in 2022.
For organizations looking to reduce spending on cloud computing due to financial concerns, porting applications to Arm machines makes sense. When Arm Holdings filed to go public last year, the company said Graviton could deliver up to 40% better price-performance than comparable server instances, such as the popular “x86” models used by enterprises. He pointed out Amazon’s claim. AMD and intel processor.
Google has been using Arm-based server computers for internal purposes to run YouTube ads, the BigTable and Spanner databases, and BigQuery data analysis tools. The company plans to gradually migrate to cloud-based Arm instances, named Axion, as they become available, the spokesperson said.
Datadog and Elastic plan to adopt Axion in addition to OpenX and Snap, a spokesperson said.
Widespread use of chips based on Arm’s architecture could lead to lower carbon emissions for certain workloads. Virtual slices of physical servers powered by Axion chips deliver 60% more energy efficiency than equivalent VMs based on the x86 model, said Thomas Kuran, head of cloud at Google. . blog post. Arm chips, popular in smartphones, offer a shorter instruction set than the x86 chips commonly used in PCs.
This chip can also speed up applications.
Google says Axion delivers 30% better performance than the fastest general-purpose Arm-based virtual machines in the cloud and 50% better performance than comparable x86-based VMs.
“I think this completes their portfolio,” Decato said.
Correction: Cloud Next conference will be held on Tuesday. The previous version had an error in the description of that day.
