Email spam has been a persistent problem since the advent of email, and unfortunately it has only gotten worse over time. Nevertheless, Google is determined to address this issue by introducing enhanced inbox protection measures.
Also read: iPhone 15 Pro Max and Samsung Galaxy S23 Ultra drop test.See Which Phone Lasts Longer
In a recent blog post, Google announced new regulations for individuals or entities involved in sending mass email.
Starting in February 2024, any person or entity sending more than 5,000 messages per day to a Gmail address will be required to meet additional requirements.
Specifically, senders must authenticate their emails, which effectively closes loopholes commonly exploited by malicious attackers seeking to compromise the security of email users. Google claims.
Google aims to simplify the process of unsubscribing from spam by implementing a one-click unsubscribe option for bulk senders. These senders must process unsubscribe requests within two days. Google emphasizes that these requirements are based on open standards and will ensure that all email users will benefit if implemented.
Additionally, Google plans to enforce “clear spam rate thresholds” to prevent Gmail recipients from being overwhelmed with unwanted messages. Currently, Google advises bulk senders to keep their spam output below 0.3%.
These requirements will go into effect in February 2024, and Google will provide clear guidelines ahead of implementation.
#Google announced that it would introduce stricter rules in #Gmail Effective February 2024 for high-volume senders to reduce spam and other unsolicited email.
“We’re introducing new requirements for bulk senders who send more than 5,000 messages at once to a Gmail address. pic.twitter.com/xzXX7Yh19x
— IANS (@ians_india) October 4, 2023
Google isn’t alone in advocating for these changes. Yahoo is also working with Google to establish these changes as new industry standards. “Gmail’s AI-powered protections prevent over 99.9% of spam, phishing, and malware from reaching your inbox, and block nearly 15 billion unsolicited emails every day,” Google asserts.
Also read: Google Android 14 announced: Check out supported devices, key features and more here
