Over the past decade, baby boomers have stepped into retirement and multi-generational family travel has experienced an unprecedented surge. According to recent data, 40% of U.S. adults plan to travel with their third generation for spring break.
That’s right, kids, parents, grandparents, aunts, uncles, and cousins pack their suitcases and hit the open road together.
“Families are making up for lost time,” said Heather Felix. AAA Texas Vice President of Travel Products and Services.
According to Aero CEO Uma Subramanian, multigenerational travel is Expected to be popular These excursions are jam-packed with outdoor activities for everyone to enjoy. “People are also interested in curated experiences that feel more personalized and convenient,” she says.
The hospitality industry is looking for ways to better serve multi-generational groups. Such guests can be an incredibly profitable source of income, and the hotel is now taking the lead to ensure these guests receive nothing less than royal treatment. .
Broadmoor is ahead of its time
One of America’s iconic resorts in Colorado Springs, The Broadmoor has been offering multi-generational vacation opportunities long before it became fashionable. Opened in 1918, The Broadmoor has been a destination for generations of families and is known for hosting elaborate family experiences.
The property has so many options for guests to stay in one of their luxurious accommodations that the hardest part of vacationing is deciding what to do. There are activities for all ages, including spa services you can enjoy. Amazing views of the Rocky Mountains.
“With an extensive room portfolio (approximately 800 rooms) that extends well beyond its adjacent suites, Broadmoor is well equipped to look after large families and groups. Luxurious, to name a few. With private homes, individual cabins, and exclusive ranch accommodations, you can choose the perfect lodging serviced by The Broadmoor’s attentive staff.” broadmoor.
“Unlike vacation rentals where you never know what you’ll get, Broadmoor Hotels (there are dozens of eateries/bars/cafes on site), many It offers more than the typical Colorado vacation home for families. ”
Today’s grandparents are more active, live longer, and want to share memories, not objects, with their children and grandchildren. Additionally, many grandparents are financially able to travel and are willing to cover some or all of the vacation costs, with 67% saying their children are too old to spend a family vacation together. says.
Broadmoor is able to take advantage of multi-generational travel with its ability to handle the large numbers associated with three, even four generations traveling together. Cottages along the East Golf Course feature connecting rooms and can accommodate from 4 to his 16 extended family members.
The breathtaking estate house features five bedrooms that seat 16 at the sumptuous dining table and a grand parlor that seats 60 at the round table for private family reunions.
What is driving the multi-generational travel trend?
As we move away from the peak of the pandemic, more and more families are making up for lost time by traveling to reunite with relatives. This was not possible in 2020 or 2021.
Brian Tan, founder and CEO of the online travel platform, said: Jikaso. “Such, We see a significant increase On a large multi-generational family trip. ”
Zicasso’s booking data shows that bookings for family groups of 6 or more have seen a staggering growth rate of over 50% since 2019.
Rather than booking inclusive trips to distance themselves from extended families, people are craving more intimate connections and lasting memories in an atmosphere away from home. The era is over.
A common predicament when traveling in multigenerational groups is the desire to visit the same destinations year after year. I can understand why families would choose to revisit familiar places. Especially because it gives him the opportunity to stay in the accommodations he likes and explore as one big unit whenever he wants.
“The service and above all attitude our staff brings to each interaction is why families return year after year.
“When my brother passed away and I needed to get home quickly, they asked us to get the charter back to Texas as soon as possible. immediately offered to power up the charter and bring the family back, just by calling another generation of guests.
“While dealing with occasional guest medical emergencies, we care not only for the sick, but also for families who often spend time in hospitals, as opposed to those of us who spend time in hotels. From housekeepers to bellmen and, of course, leadership, team members made frequent trips to the hospital with food to visit those away from home.”
For families looking to experience something different, Broadmoor has that option covered as well. Guests can choose from her four gorgeous Broadmoor properties, or a combination thereof, during their stay. In addition to the historic Broadmoor Resort, families can visit:
- Cloud Camp – A Wilderness Experience 3,000 Feet Above The Resort
- The Ranch at Emerald Valley – All-Inclusive Hideaway With 13 Cabins
- Fly Fishing Camp – Orbis Authorized Private Fly Fishing Retreat
Baby boomer travel is booming
of MMGY Global Portrait of American Travelers Study Introducing the thriving travel market.according to Preferred Hotel Group, more than 20.8 million U.S. travelers took three or more generations on a multi-generational trip. Over the next 18 years, he expects those numbers to rise as 77 million Americans reach her 65th birthday.
Below are some of the key highlights of the study.
- 40% of all active leisure travelers have taken at least one multi-generational trip in the past year.
- 25% of all leisure travelers were grandparents and 37% traveled with their grandchildren.
- Grandparents travel almost 25% more than the average leisure traveler, at least four times a year.
- 22% of grandparents traveled with their grandchildren alone.
Bonds that transcend travel
Traveling with family across generations is a great way to bond and create lasting memories. Sharing favorite destinations, activities and experiences together is a great way for families to reunite and catch up on each other’s lives.
It also helps foster understanding between generations as grandparents get the chance to share their life stories and experiences while younger generations benefit from wisdom from different perspectives.
This article is media decision Syndicated by Wealth of Geeks.
Cassandra Karpiak is a travel writer and SavotourA Toronto native of Danish roots who now lives in British Columbia, her travels have been seen in The Associated Press, MSN, CBS, NBC, Entrepreneur, 24/7 Wall St, Times Daily and more.
You can follow her travel adventures twitter, Instagram and Facebook.
