Diving overview:
- Yo Egg — co-founded food tech company Written by CEO Elan Groner A company that develops products that mimic the function, taste and nutritional value of whole, runny eggs has made its retail debut on the West Coast.
- Whitestone Natural Foods distributes this product. It is made from soybean and chickpea protein with sunflower oil as its base, and the melty yolk is sealed from the white with an alginate film.
- Prior to expanding into retail, Yo Egg entered the foodservice space in July 2023 in partnership with Veggie Grille.
Dive Insight:
Plant-based, cholesterol-free and low in saturated fat, the eggs are sold in packs of four. in Selected supermarkets in the Los Angeles areaThey include Besties Vegan Paradise, Rainbow Acres Natural Foods, Hanks Organic, Follow Your Heart Market and PlantX-XMarket Venice, AgFunderNews reported. The company also has plans to expand beyond the New York market to all of California and eventually the United States.
Yo Egg’s retail plans will start with “independent businesses in the wholesome, natural foods category,” he told AgFunderNews. “They then target local businesses like Bristol Farms before going after accounts like Sprouts and Whole Foods.”
When the company announced plans to expand into foodservice, Groner told Food Dive that Yo Egg prides itself on being “an egg company and being plant-based is just an advantage.” Ta.
The company was developed by Groner’s. Fellow co-founder and Israeli chef Yosefah Ben Cohen planned it as a home project using her kitchen.
Wanting to offer consumers a ‘whole egg’ experience, Yo Egg is known for its runny yolk, as its name suggests, despite being completely vegan.
The company does not segment its own plant-based consumers by: We promote environmental and animal issues, but instead focus on the fact that we have delicious, cholesterol-free products.
