Ferrari leverages HARMAN Ready Upgrade hardware and software to bring an upgradable appliance-level experience across its vehicle line-up to the cabin in a fast and cost-effective manner. The partnership extends to the racetrack, as Harman Automotive will become the exclusive partner of the Scuderia his Ferrari in-car experience team from the 2023 Formula 1 season.
Ferrari CEO Benedetto Vina said in a press release: “We look forward to working with Harman to extend the advantages of our in-cabin experience and provide our customers with a drive like no other.”
HARMAN Ready Upgrade is a suite of products aimed at significantly reducing the time to market of new features and costs for automakers. For Ferrari, Ready Upgrade adapts to vehicle networks, tunes performance without investing in extensive software development efforts, and accelerates the creation of differentiated and distinctive in-vehicle experiences.
“Hamann Automotive and Ferrari share expertise, tenacity and innovative thinking to energize a new era of driving. It’s sure to deliver an experience that brings.Automotive Grade.To life – on the track or on the road.”
