Organizations and individuals can effectively communicate ideas, engage audiences, and build brands with the help of effective visual communication. Graphic and communication design professionals bring valuable skills and knowledge to the field of visual communication. When choosing which to study or pursue professionally, it’s helpful to know how the two fields differ. This article defines graphic communication and graphic design and examines how they contrast and complement each other.
What is graphic design?
Graphic design is a multidisciplinary field that carefully applies aesthetic principles to give structure and meaning to visual content. Both ideas and tangible objects may be described by it. More specifically, it may refer to areas of study, occupations, industries, goods or services available for purchase, etc.
The main goal of graphic design is to use aesthetics to make complex material easier for an audience to understand. To understand this better, let’s take a look at some typical diagrams of different subfields of graphic design.
logo design- The purpose of the logo is to convey the characteristics of the brand
web app design – Effectively communicate interactions, documents, and navigational signs.
print design- Communicate the hierarchy and importance of the written material.
cover design- Cover art conveys the content of a book, album, or magazine.
Advertising design- The design of your ad communicates the intended use of the object you are considering purchasing.
Label/package design Communicate the level and quality of the product.
Also read: The world of influential advertising
Which courses can I take to become a graphic designer?
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graphic designer job description
A graphic designer is expected to perform a variety of design-related duties depending on his skill set and the nature of the business in which he works. I often consult with They use design software to combine photos, drawings, and text to bring their concepts to life. Additionally, you may need to present a concept and later revise the draft based on comments from your client or colleagues.
Here are some basic responsibilities that a typical graphic designer is expected to perform.
- Review the design overview to identify your needs.
- Give your customers advice on how to attract your target audience
- Determine the most effective way to communicate the client’s vision while following design best practices.
- Create designs using illustration, photo editing, and layout tools.
- Choose colors, images, typography, and layout for communication materials such as websites, logos, signs, books, magazine covers, annual reports, advertisements, and social media posts.
- Concepts are demonstrated by creating rough iterations of art placement, font size, and style and presenting them for review.
- Create a draft for the client to review and make changes based on comments.
- Present the design and ideas to the client or art director before incorporating the proposed changes into the revised design.
- Test your visuals on different platforms
- Make design changes based on input from stakeholders and clients Ensure finished graphics and layouts are aesthetically appealing and consistent
- Check your finished graphic design for errors before publishing.
- Stay up to date with the latest design ideas, resources and innovations.
What is communication design?
Communication design can be defined as the strategic use of visuals to present information. Design is increasingly permeating our world as technological developments require changes in the graphic design business. Design quality and creativity have become the most important part of a competitive marketing strategy.
Communication design aims to make an impression on people’s understanding or to encourage changes in behavior and attitudes by conveying messages to target audiences for pre-determined goals. Not only things, but also multisensory or interactive things.
The world is changing rapidly. Graduates are proficient and flexible in a variety of professional activities and media, including web design, branding, interaction design, UX and UI design, illustration, advertising, media design, social technology, photography, graphic design, and art direction. need to do it.
Must read: Scope of Communication Design in India
What courses can I take to become a communication designer?
Certification course |
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Undergraduate course |
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graduate course |
Communication designer job description
Communication designers are responsible for creating visual materials that help communicate stories and ideas. They frequently consult with their clients to determine which elements should be incorporated into their designs. We also work closely with authors and other creatives to create the final product.
Below are some of the main responsibilities a typical communication designer is expected to perform.
- Web page or mobile application design, including a combination of user interface design and wireframes.
- Creation of marketing materials such as trade fair booths, infomercials, direct mail campaigns, brochures, brochures, flyers, advertisements for print or broadcast media.
- Design company identity packages, brochures, annual reports, and signage for public relations campaigns.
- Compilation of printed or digital presentations to convey information about goods and services.
- Create graphics for paper or digital media such as billboards, brochures, magazines, packaging and advertisements.
- Analyze target group behavior to find the best strategy for your project or campaign.
- We review our advertising efforts to ensure they comply with industry norms and regulatory standards for authenticity in advertising.
- Data analysis to identify trends and provide suggestions for growth.
Conclusion:
Based on the information provided, you can now easily decide which profession is right for you. In the current digital scenario, both sectors are hiring smart and creative candidates in large numbers as the industry is getting bigger and bigger. The competition is so high that having a well-equipped degree program will set you apart from the rest.
Chitkara University offers an upgraded undergraduate program B.Des in Communication Design. This helps with career advancement and also provides exposure in the industry. The university has partnered with some of the top companies in the industry to add value to your journey as a designer.