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Disney, Apple, Google and other companies that require employees to work most or all of their time in the office allege that time spent working remotely stifles innovation. As one Tim Cook said:
But is this true? A McKinsey study shows a different conclusion. It turns out that during his two-plus years of the pandemic, there was a record number of new patents across 150 global patent filing bodies. Moreover, in 2021, global venture capital has more than doubled from his 2020, an increase of 111%.
McKinsey is helping more innovative companies develop new ways to connect remote workers, build and maintain the inter-departmental and over-time relationships needed for innovation, and create a pool of minds that can generate new ideas. It suggests that it is because it is widened.
Ask Cart: Can I leave my computer in sleep mode or should I shut it down?
Deloitte’s research similarly highlights that adapting innovation processes to remote environments is key to boosting innovation in hybrid and remote teams.
Apple CEO Tim Cook arrives at the White House to attend the state banquet honoring French President Emmanuel Macron in Washington, DC, December 1, 2022.
(Robert Schmidt/AFP via Getty Images)
My experience helping 21 organizations transition to hybrid and remote work shows that innovation is very viable. But it requires the adoption of best practices that address the lack of natural, spontaneous interaction that fosters innovation.
Utilizing collaboration software like Slack and Microsoft Teams provides a great way to drive innovation for hybrid and remote teams and replace random hallway conversations. All you need to do is set up a specific channel in that software to foster the creativity, spontaneity, and collaboration behind accidental innovation and motivate your employees to use that channel. am.
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For example, a late-stage Software as a Service (SaaS) startup using Microsoft Teams might set up a team-specific channel for each small team of six to eight people, where members could share innovative ideas related to the team’s work. can be shared. Similarly, large business units have established channels for ideas applicable across business units. And when someone came up with an idea, they were encouraged to share it in the appropriate channels.
I advised everyone to pay attention to notifications on that channel. If they see a new post and find the idea relevant, they will respond with additional thoughts based on the initial idea. The responses snowball, and good enough ideas lead to the next step, often a brainstorming session.
This approach combines a native virtual format with people’s natural motivations for contributing, collaborating and claiming credit. The initial idea poster and subsequent contributors are not motivated solely by the goal of moving the team or business unit forward. The first poster is motivated by the possibility of sharing an idea, with some modifications, that may be perceived as sufficiently innovative, practical, and useful to implement. Contributors are motivated by a natural desire to give advice. In particular, you want advice that is visible and helpful to others across your team, business unit, or organization.
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Six months after the intervention, the SaaS company reported that innovation-focused channels spawned many new projects and significantly boosted innovation across the board. If a late-stage startup with 400 employees can adopt these techniques, so can Apple and Google. Unfortunately, companies like Apple and Google have adopted a traditionalist view of how to innovate, which ironically hinders innovation.
The future belongs to companies that can make the most of the world’s human resources while minimizing time wasted on rush hour commutes. This requires embracing hybrid and remote work best practices rather than getting stuck in the past.
