A recent Huggies diaper commercial has been criticized online, with some wondering if it could attract pedophiles. Some viewers said the video was “provocative” and showed the infant’s body at an inappropriate angle. The “For All Baby Butts” commercial includes a song about baby butts, with some of the lyrics: “Squishy butts.” Soft and soft ass. Thin butt. Rotate with your little butt. ”
Marissa (@sirenssa_m) took to her viral TikTok to slam the popular diaper brand, saying its commercials inappropriately show babies’ bodies and are prey to pedophiles. She described the brand as “absolutely disgusting and calculating”.
Marissa says the people behind the advertising and marketing strategies are well-versed in the “psychology of social norms and human behavior of consumerism” and use this style to get the attention of people who view children inappropriately. He claimed to have filmed the video. “They’re disgusting. They knew what they were doing. They’re all adults running that business.”
To those who said she was overreacting and said there was no way Grand had any malicious intent in this commercial, she responded:The child’s body angle is the same as mine. [in the commercial]. And basically, they’re diaper thirst traps,” Marissa said.
I have seen bodies photographed in such a way as to shake their butts, spread their legs, or film parts of their bodies pressed against glass, such as in lingerie advertisements, where the clothing is sexual and attracts attention. She added that it was only in advertisements for. .
She likened the commercial to people filming children to gain online influence, go viral, and make money. “I think you’re an idiot for that. It’s broken. It’s giving a monster. That’s terrible,” Marissa said.
The video has been viewed more than 250,000 times on TikTok and has nearly 600 comments.
One commenter wrote: “I was going to watch it and I knew right away what you were going to say. I was really nervous.”
The commercial received positive coverage online. AdWeek article The Huggies brand is “fueling body positivity in the early stages of life,” he said.
But some, like Marissa, took to the Huggies YouTube comments section to point out how offensive they found the commercial. Taken to Reddit To talk about it.
“This is definitely one of those things that you creepily watch for your own sickening pleasure,” one commenter wrote on Huggies’ YouTube channel.
“I saw this recently and it makes me feel very uncomfortable. There’s something very creepy and disturbing about it,” one person wrote.
“As a parent, if I heard someone talking to my child like this, I would immediately remove my child from them. I’m shocked that this was approved outside of marketing.” Redditor said.
The Daily Dot reached out to Maryssa via comment on TikTok and Huggies via email.
*First published: November 12, 2023 at 6:24pm CST
Stacey Fernandez is a freelance writer, project manager, and communications specialist. She worked at the Texas Tribune, the Dallas Morning News, and was in charge of social media at the New York Educational Trust. Her favorite hobby is finding hidden gems in her thrift store. She loves good audio books and is also a chocolate lover.