Compass Resorts is dedicated to providing referrals, collaborations, and other resources to agents who work with clients around vacation homes and vacation homes.
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Compass announced this week that it is debuting a new network that connects people buying secondary properties and vacation homes with agents who work with them.
The company calls the network Compass Resort. According to the network Websitewhich helps agents share referrals, collaborate, and “enhance their clients’ home-from-home experience.” The site adds that Compass Resorts members “serve more than 30 different second home markets” and that some members “generate 70 percent of their business through referrals from other Compass brokers.” Masu.
A statement provided by Compass to Inman on Tuesday further added that Compass Resorts is “tailored to the needs of agents serving the vacation market and customers seeking a second, third or even fourth home. ” is explained. The statement added that Compass will focus on “attractive” destinations as well as “smaller feeder markets such as the San Juan Islands in Washington state and Lake Geneva in Wisconsin.”
Compass will officially announce the project Wednesday during the company’s annual retreat in Charleston, South Carolina.
Compass Resort’s debut comes as companies across the industry work to diversify their offerings and as traditional home sales continue to slump in the face of persistently high mortgage rates. Companies have responded to this situation in a variety of ways, including accelerating international expansion and evolving hiring practices.
Compass, on the other hand, has chosen to focus on resources it claims will benefit the agency. The Compass Resorts network is one iteration of that concept, but the company also recently announced plans to transition to a private listings network. This theoretically means that the company’s agents have access to an increasing number of exclusive listings. Advocacy for brokerages on issues such as clear collaboration could also potentially increase resources such as private listings that give agents an edge.
Compass’ statement about the new Second Home Network further said the project’s launch is “timely as ultra-high-net-worth buyers continue to look for properties outside of luxury spots.” The statement went on to point out that the rise of remote and hybrid work is causing people to “rethink the concept of ‘home,’ with many looking for weekend getaways and investment properties.” There is.
Jordy Karlinsky
Compass agents Jordy Karlinski, Jack Pearson, Jen O’Hanlon and Steve Springer will lead Compass Resorts, according to a statement. O’Hanlon, who works at Martha’s Vineyard, said in a statement that many luxury home buyers consider “a second home to be part of a broader property portfolio,” and that agents play a role “close to that of a property manager.” He said he is fulfilling his role. Meanwhile, Karlinski, who works in Aspen, Colorado, expressed excitement about being able to better serve that demographic.
“We are excited to introduce a new level of service to existing home buyers and their agents,” Karlinsky said in a statement. “While we take a white glove approach, in reality it is important to tailor our services to the unique needs and priorities of this sector.”
Email Jim Dalrymple II
