Anywhere’s Agent Engagement team will help Anywhere’s broker owners and agents enhance their businesses with personalized coaching and mentorship, the company said.
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Anywhere’s transformation isn’t over yet.
Holding company based in New Jersey announced on friday Kate Rossi, a longtime executive at Caldwell Banker Realty, will lead the agent engagement team. Billed as a “first-of-its-kind initiative” for Anywhere, the team builds on current recruitment and retention efforts for Anywhere-owned brokerage and franchise brands.
Kate Rossi | Coldwell Banker
“At its core, real estate is still a business driven by relationships and the ability to understand the unique needs of customers and colleagues,” Rossi said in a prepared statement. “The most successful agents, brokers and executives in our industry are those who have honed their skills as trusted advisors and allies to the people they serve.”
“Our team is dedicated to helping brokers and franchise professionals hone these fundamental qualities to become more effective salespeople and leaders,” she added.
The Agent Engagement initiative provides the field teams of Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Corcoran, ERA and Sotheby’s International Realty with specialized coaching and mentoring opportunities along with personalized sales strategies.
This effort helps broker owners assess their current company structure, recruitment and retention strategies, and financial health. Meanwhile, agents can receive market-specific coaching to strengthen their business book in new markets by acquiring new clients and listings or entering new segments of the market such as rentals and developments. can.
Rossi is still in the process of building a roster of leaders for the Agent Engagement Team. However, once officially launched, the broker’s owner will be the point of contact for agents and managers who wish to take advantage of coaching and mentorship opportunities.
Sue Yanakorn, president and CEO of Anywhere Brands and Anywhere Advisors, said Rossi will serve as an affiliate agent at Caldwell Banker Realty in markets in Connecticut, New York and New York. With nearly 40 years of experience as Metrolevel president, he said he was the perfect person to lead this effort. He became Executive Vice President of Colorado and finally the Eastern Region.
“Few people are better suited to represent and speak for the interests of the field team than Kate Rossi,” Yanakorn said in a written statement. “Not only has she proven to be the largest regional leader in our portfolio of securities, but she has also mentored countless of the most successful agents and managers within our network.”
Yanakorn specifically praised Rossi’s “soft skills” proficiency, which helped him close 70 deals in his first year in the industry. Three years later, when she moved to management at Caldwell, her banker, North Hills, Inc., the firm’s agent count increased by 531 percent during her tenure.
Since then, Rossi has earned numerous industry accolades, including Swanepole Power 200, RIS Media’s Real Estate Newsmaker, and a member of Housingwire’s Influential Women’s List.
“We are thrilled to bring her wisdom and practical knowledge of what it takes to be successful in the real estate industry to all of our great brands,” said Janakorn.
Rossi’s appointment is the latest in a series of high-profile announcements by Anywhere, which has spent much of the past year streamlining operations and hiring new generations of executives such as Kamini Lane, Ginger Wilcox and Alex Vidal. We’ve spent a lot of time restructuring the leadership team to include leaders.
Caldwell Banker Realty’s new CEO, Kamini Lane, launched seven new operating territories this June aimed at better leveraging the 117-year-old network of brokerage firms. , raised the topic.
Wilcox and Vidal will also join Better Homes and Gardens Real Estate and ERA Real Estate, respectively, as currently retired Anywhere Expansion Brands CEO Shelly Chris transitions to an advisory role at Anywhere. Similar progress is expected.
Liz Gehringer, president and CEO of Yanakorn and Anywhere Franchise Brands, said leaders are “innovating for the future” while driving the growth of their respective brands’ distributors and intermediaries. I look forward to seeing you,” he said.
Email Marianne McPherson
