Fast food giant Chick-fil-A seems ready to offer more than just delicious chicken sandwiches. In an unexpected move, the company is reportedly preparing to launch its own streaming service, aiming to compete in a crowded entertainment industry dominated by giants like Netflix. Let’s take a closer look at this surprising development and explore what it could mean for the streaming industry.
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Chick-fil-A exterior (Chick-fil-A) (Kurt “Cyberguy” Knutson)
Newcomer to the streaming industry
Chick-fil-A, known for its popular chicken dishes and “Eat Mor Chikin” slogan, is taking a bold step into the entertainment world. The company plans to launch a streaming platform with an emphasis on family-friendly content later this year. The move will give Chick-fil-A a unique combination of fast food and entertainment, putting it in direct competition with existing streaming services.
Chick-fil-A exterior (Chick-fil-A) (Kurt “Cyberguy” Knutson)
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What’s on the menu?
Chick-fil-A isn’t just dipping its toe into streaming; it’s diving in headfirst. The company is reportedly partnering with major production companies and studios to create original content, with a primary focus appearing to be on reality shows and other unscripted programming that could attract a family-friendly audience.
Notably, Sugar23, the production company behind Netflix’s hit series 13 Reasons Why, has reportedly received a 10-episode order for the new show. Additionally, a family-friendly game show is in the works from Glassman Media, the production company behind NBC’s The Wall. Scripted projects and even animation are rumored to be under consideration, pointing to Chick-fil-A’s ambitions to diversify its content offerings.
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Chick-fil-A exterior (Chick-fil-A) (Kurt “Cyberguy” Knutson)
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The fast-food giant is no newcomer to content creation.
Chick-fil-A is no stranger to content creation: It previously produced a series of short animated films for its website called “Stories of Evergreen Hills.” It also produces puzzles and games for kids under its Pennycakes brand. This experience in creating content for families could give Chick-fil-A a unique advantage in the streaming market, as it already understands the importance of appealing to families.
Inside Chick-fil-A (Chick-fil-A) (Kurt “Cyberguy” Knutson)
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Impact on the industry
Chick-fil-A’s move has been met with positive reactions from some in the entertainment industry, with many seeing it as a potential boost for the reality TV genre, which has struggled in recent years. Streaming services could pave the way for new avenues for family programming and provide new opportunities for content creators and producers.
We reached out to Chick-fil-A for comment on the story but did not hear back by deadline.
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Chick-fil-A advertisement (Chick-fil-A) (Kurt “Cyberguy” Knutson)
Important points about the cart
Chick-fil-A’s foray into streaming is certainly bold and unexpected. Though the company has a strong brand and a loyal customer base, the streaming market is notoriously competitive and difficult to enter. However, by focusing on family-friendly content and leveraging its existing brand power, Chick-fil-A may be able to find a niche in the crowded streaming industry. While we wait for the official launch, one thing is clear: the lines between different industries are becoming increasingly blurred. Who knows. In the future, we may be streaming our favorite shows from our favorite restaurants and combining entertainment with food in ways we never imagined.
What do you think about a non-entertainment brand like Chick-fil-A entering the streaming industry? Cyberguy.com/Contact Us.
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